SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

January 19, 2010 19:29 ET

Optimized Public Relations: 10 Easy SEO Tactics PR Can Use to Increase Digital and Traditional Media Pickup in 2010

Bulldog Reporter's PR University Presents a New Webcast Tutorial Thursday, January 28, 2010

OAKLAND, CA--(Marketwire - January 19, 2010) - PR pros looking for the latest SEO tools and know-how to build brand and buzz for less while winning back SEM dollars lost to outside consultants and firms should attend this new webcast tutorial from Bulldog Reporter's PR University titled: "Optimized Public Relations: 10 Easy SEO Tactics PR Can Use to Increase Digital and Traditional Media Pickup in 2010."

This exclusive PR University webcast takes place on Thursday, January 28, at 1PM EST (noon CST, 11AM MST, 10AM PST).

Featured Speaker:

Lee Odden, CEO, TopRankMarketing.com

In just 90 minutes, this exclusive PR University webcast tutorial will give PR professionals the tools and step-by-step instruction they need to positively impact their company or brand's perception, positioning and coverage. They will learn how to find their keyword sweet spot, how to use those words and phrases to boost the number of people who visit their site and how to write optimized copy to drive greater results and return on investment.

Here's what PR pros will take away from this event:

--  How online search impacts perception, positioning and reputation: The
    mission-critical role PR must play in integrated online outreach and
    SEO efforts -- and how to lead the charge for optimal success
--  The opportunity Google's Universal Search offers PR for news and other
    digital assets
--  SEO Primer: Common myths, essential concepts and key definitions PR
    must understand how search engines work
--  How to conduct keyword research-plus online tools and new techniques
    for finding their company or brand's keyword sweet spot
--  Word counts, hyperlinks, headline writing rules and other SEO
    guidelines
--  How to use keywords to optimize your online newsroom, website, press
    releases -- and virtually any PR communiqué
--  SEO Distribution: Smart press releases, social media releases and
    other emerging distribution tools that leverage optimized PR copy for
    wider reach online
--  Actionable tips for incorporating SEO and Social Media into an
    optimized PR program
--  New Ways for Writing More Effective PR Copy: How to optimize press
    releases, websites and PR communiqués by integrating keywords and
    phrases
--  Tips for using SEO during crises or when bad news breaks to monitor
    what's being said online... and how to adjust their messaging
    accordingly
--  How to measure the success of their SEO program to prove it's playing
    a vital role in boosting revenues, perception and reputation

For more details go to conference home page

Attendance at Bulldog Reporter's PR University audio conference costs $299 per dial-in site. Participants in the 90-minute conference will be able to pose specific questions for the presenter at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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