SOURCE: Options Media Group

January 06, 2010 11:16 ET

Options Media Completes $2.4 Million Capital Raise

Equity Financing Provides Capital to Support Options Media's Anticipated Growth and Significantly Strengthens Its Balance Sheet

BOCA RATON, FL--(Marketwire - January 6, 2010) - Options Media Group Holdings, Inc. (OTCBB: OPMG), a leading email service provider, permission based email, sms/text messaging marketing and mobile marketing company, announced it has successfully raised $2.4 million in equity. In addition to the capital raise, Options Media eliminated almost all of its debt and significantly strengthened its balance sheet.

The net proceeds of the investment funds will be utilized as working capital to support the recent acquisition of Bluetooth advertising technology and mass SMS Text Messaging broadcast capabilities that allows for interactive SMS applications. The new funding provides Options Media with the necessary financial capabilities to meet its anticipated expansion as a leader in the mobile marketing sector.

"This investment reflects a strong confidence in Options Media by new and current investors and significantly strengthens our financial position as we seek to increase shareholder value through strong bottom line growth," said Mr. Scott Frohman, CEO of Options Media. "The financing provides an adequate level of working capital to support the rapid growth Options Media is experiencing with our new Bluetooth and SMS Text Messaging marketing products. With this capital we are able to better leverage our unparalleled mobile advertising experience and superior product offerings to become an immediate leader in mobile marketing."

The capital raise follows Options Media's recent acquisition of certain assets from H2O PM, Inc. Options Media purchased technology relating to Bluetooth advertising and mass SMS Text Messaging broadcast capabilities that allows for interactive SMS applications. Since the acquisition, Options Media has successfully performed mobile marketing campaigns for a wide range of advertisers and companies ranging from retailers, restaurants, hotels and sports venues to provide mobile marketing campaigns. Options Media's mobile marketing technologies are an ideal method of advertising for any company that would like to engage people in range of their location.

Palladium Capital Advisors, LLC acted as the Company's placement agent.

For specific information regarding the transaction please see the Form 8-K filed with the Securities and Exchange Commission on January 5, 2010.

About Options Media Holdings, Inc.

Options Media Group Holdings, Inc. is an email services provider for on-demand email marketing to create, send, and track professional and permission-based email marketing campaigns. Additionally, Options Media provides precision direct marketing solutions including email marketing, sms/mobile marketing, sms/keyword marketing, custom lead generation and creative services Options Media provides clients with access to software, hardware, bandwidth, and exclusive domains and IP addresses, as well as the ability to upload and manage subscribers, and review and upload campaigns and track results for a 360-degree full-service customer marketing solution.

Safe Harbor

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 including anticipated expansion provided by the new funding, leveraging our unparalleled mobile advertising experience and superior product offerings to become an immediate leader in mobile marketing, expectations regarding growth and adequate working capital. Forward-looking statements can be identified by words such as "anticipates," "intends," "plans," "seeks," "believes," "estimates," "expects" and similar references to future periods.

Forward-looking statements are based on our current expectations and assumptions regarding our business, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Our actual results may differ materially from those contemplated by the forward-looking statements. We caution you therefore against relying on any of these forward-looking statements. They are neither statements of historical fact nor guarantees or assurances of future performance. Important factors that could cause actual results to differ materially from those in the forward-looking statements include the continued performance of Options Media's marketing campaigns, the integration of recently acquired assets into Options Media's marketing campaigns, the current recession, a potential decrease in corporate advertising spending, potential consumer spending reductions and the condition of the domestic and global credit and capital markets.

Further information on Options Media's risk factors is contained in its filings with the Securities and Exchange Commission, including the Form 10-K for the year ended December 31, 2008. Any forward-looking statement made by Options Media in this press release speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

Contact Information

  • Contact:

    Options Media Group Holdings, Inc.
    Scott Frohman