SOURCE: Options Media Group

August 25, 2010 08:30 ET

Options Media Group Runs Highly Successful Text Messaging Promotional Campaign for Shakey's® Pizza Parlor

BOCA RATON, FL--(Marketwire - August 25, 2010) -  Options Media Group Holdings, Inc. (OTCBB: OPMG), a growing force in mobile applications, marketing and mobile social media, today announced that a new text messaging initiative managed by Options Media has seen major success for client Shakey's® Pizza Parlor. Shakey's® Pizza Parlor, which has over 200 restaurants worldwide, has seen very positive results from the Option Media text messaging promotional campaign in which users send a text message to Shakey's® Pizza Parlor and receive a discount coupon to buy a large pizza.

After just a three month test program targeting 30 stores in Southern California, Shakey's® Pizza Parlor was able to build a significant database of over 16,000 people who responded to the promotion by texting-in to receive coupons. As part of the text-in-for-coupon promotional campaign, customers responded to in-store advertisements as well as Shakey's ads placed through its agency BIG Imagination Group. A follow-up campaign resulted in a 10% conversion rate of customers who used their text coupon to buy a pizza during a one day special offer sent to Shakey's mobile subscribers.

"All told, the franchisees were pleased with the success of our mobile advertising efforts and we will continue to expand this strategy," a Shakey's representative said.

"We continue to see our customers shift marketing budgets to text messaging offers after implementing successful test offers. Shakey's has a great brand and tradition so we are not surprised to see their customers react so positively to these mobile offers," said Scott Frohman, Options Media CEO.

About Options Media Group Holdings, Inc.

Options Media Group Holdings, Inc. is an email services provider for on-demand email marketing to create, send and track professional and permission-based email marketing campaigns. Additionally, Options Media provides precision direct marketing solutions including email marketing, sms/mobile marketing, sms/keyword marketing, custom lead generation and creative services. Options Media provides clients with access to software, hardware, bandwidth, and exclusive domains and IP addresses, as well as the ability to upload and manage subscribers, and review and upload campaigns and track results for a 360-degree full-service customer marketing solution.

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    Joe Noel
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