SOURCE: Options Media Group

April 01, 2010 08:30 ET

Options Media Group States Intent to Enter the Mobile and Smart Phone Anti-Virus Market

Company Signs Letter of Intent to Acquire U.S./Canadian SUB License for NetQin Mobile Anti-Virus, Anti-Harassment Software; Also Agrees to Acquire NetQin Sublicense to Software Solution to Stop Texting While Driving

BOCA RATON, FL--(Marketwire - April 1, 2010) -  Options Media Group Holdings, Inc. (OTCBB: OPMG), a growing force in mobile marketing and mobile social media, today announced the signing of a letter of intent with PhoneGuard to facilitate its entrance into the lucrative anti-virus, anti-texting while driving, and anti-harassment software market for cell phones and smart phones. 

The letter of intent outlines Options Media's acquisition of the North American sublicense from NetQin Tech Co., the incontestable industry leader in mobile security and provider of services (including mobile anti-virus, anti-harassment, and privacy protection) to more than 38 million subscribers in more than 200 countries and regions. Under the terms of the agreement, Options Media will become the exclusive marketer within the United States and Canada of the world-wide number one market share ranking PhoneGuard software suite designed to safeguard cellular phones, PDAs and smartphones from attacks by hackers and cyber criminals. 

While most personal computer users have already protected their systems from viruses, spyware and other attacks, most cell and smartphone users, on the other hand, are relatively unaware of the risks presented by a new breed of cyber criminals. Installation of PhoneGuard prevents not only the potential loss of data, but also virtually eliminates the ability for hackers to listen in on phone conversations, pinpoint the user's GPS coordinates, steal information and/or browse personal emails and text information.

"Our mobile devices, especially our smartphones, have moved well beyond providing simple communication and are now highly integrated into our lives. Protection of the valuable data stored on these devices is becoming increasingly important and we believe use of the PhoneGuard product, provided by NetQin, is the best way to protect this important asset," commented Scott Frohman, CEO of Options Media Group. "While North American mobile phone users are just now beginning to realize these risks, users in Asia and Europe have actually already installed millions of copies of this anti-virus software. The North American market is expected by most industry watchers to soon experience the same explosive market growth."

Mr. Frohman continued, "We believe this represents a significant revenue generation opportunity for Options Media Group and we plan to aggressively pursue the closing of this transaction and this market opportunity. We believe our vast experience in the Internet market will allow us to drive awareness and sign-ups for this important service offering, leading to a strong and growing high margin revenue stream for our Company. This leading NetQin software is already in use by tens of millions of mobile phone users in many other countries, with approximately 65% of the large and growing Chinese market utilizing its advanced capabilities at present. We believe the U.S. and Canadian markets represent a similar growth opportunity, especially considering the very low current market penetration rate and the growth threat as cyber criminals become ever more sophisticated."

"This marks the turning point in the quantity, complexity and level of threat mobile viruses and malware present," says Anthony Sasso, founder of PhoneGuard. "Our mobile phones have become an integral part of our day-to-day lives and smartphones are becoming more and more like computers. We are now using these multifunction devices for business communications, email, web surfing, online banking, and so much more. These devices harbor some of our most personal and important information -- and PhoneGuard is here to protect it. With the combined force of Options Media's marketing ability and proven track record of sustaining a strong marketing business combined with the power of NetQin's state of the art industry leading mobile software products topped off with my strong grasp of the mobile sector it presents itself to be a very promising situation for all. The point has come and we are entering the age of the 'Mobile Internet' and the possibilities are endless. I can hardly explain the excitement I feel entering into this venture with the team at Options Media. They have the mental capacity and sheer marketing abilities to help me take this over the top."

A recent report by Gartner declares that smart-phone volumes represented approximately 14 percent of total mobile device sales in 2009, an increase of 23.6 percent over 2008, with a predicted level of 38 percent additional growth by 2013, with over 1.5 billion new smart-phone users worldwide added from 2008 to 2013. Frost & Sullivan forecast sales of mobile anti-malware products to grow to over $1.1 billion by 2011.

About Options Media Holdings, Inc.
Options Media Group Holdings, Inc. is focused on the growing mobile marketing and mobile social media markets. The Company provides an email services for on-demand email marketing to create, send and track professional and permission-based email marketing campaigns. Additionally, Options Media provides precision direct marketing solutions including email marketing, sms/mobile marketing, sms/keyword marketing, custom lead generation and creative services. Options Media provides clients with access to software, hardware, bandwidth and exclusive domains and IP addresses, as well as the ability to upload and manage subscribers, and review and upload campaigns and track results for a 360-degree full-service customer marketing solution.

About NetQin
Established in 2005, NetQin has provided services (including mobile anti-virus, anti-harassment, privacy protection) to more than 30 million subscribers in more than 200 countries and regions. NetQin already has a strong foothold in China, the Middle East, Southeast Asia and Europe. With more than 65% of the mobile security market in China, NetQin is the incontestable industry leader.

Heavily invested in R&D, NetQin owns a broad product line covering the majority of smart phones globally. Their R&D team is composed of more than a 100 person staff, 80% of whom hold a master or doctoral degree. The entire R&D team is highly skilled and experienced in the field of mobile security. With its own intellectual property, NetQin holds over 10 new and unique breakthrough innovations in the field of mobile security. NetQin extensively partners and cooperates with many internationally recognized mobile phone brands and carriers. With NetQin's continued growth, it certainly makes it a worthy recipient of the 2009 China Frost & Sullivan Award for Mobile Security Market Leadership.

About PhoneGuard
PhoneGuard is a new software suite specifically designed to safeguard cellular phones/PDAs or smart phones from the ever increasing risk of data theft by hackers and cyber criminals. In conjunction with Cellular Spyware Inc., and powered by NetQin, PhoneGuard is the new wave of protection technology in North America designed to guard users' personal information. PhoneGuard is headquartered at 6400 North Andrews Avenue, Suite 340 in Coconut Creek, Florida.

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 including anticipated growth of the North American mobile anti-virus market, closing of the Cellular spyware transactions, tand he significant revenue and gross margin opportunity. Forward-looking statements can be identified by words such as "anticipates," "intends," "plans," "seeks," "believes," "estimates," "expects" and similar references to future periods.

Forward-looking statements are based on our current expectations and assumptions regarding our business, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Our actual results may differ materially from those contemplated by the forward-looking statements. We caution you therefore against relying on any of these forward-looking statements. They are neither statements of historical fact nor guarantees or assurances of future performance. Important factors that could cause actual results to differ materially from those in the forward-looking statements include unanticipated drafting issues arising in connection with closing on a definitive agreement, the willingness of U.S. and Canadian consumers to use the new technologies, the willingness of wireless carriers and major re-sellers to enter into agreements with respect to these technologies and potential competition.

Further information on Options Media's risk factors is contained in its filings with the Securities and Exchange Commission, including the Form 10-K for the year ended December 31, 2009. Any forward-looking statement made by Options Media in this press release speaks only as of the date on which it is made. The Company undertakes no obligation to publicly update these any forward-looking statements.

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