Orlando/Orange County Convention & Visitors Bureau, Inc.

Orlando/Orange County Convention & Visitors Bureau, Inc.

November 04, 2009 15:58 ET

Orlando Showers Toronto With "Random Smile Acts"

Free Subway Tokens, Chair Massages and Trips to the Popular Destination Take Smiling Commuters by Surprise

ORLANDO, FLORIDA--(Marketwire - Nov. 4, 2009) -

Editors Note: A photo for this release will be available via Marketwire on the picture wire of The Canadian Press.

In celebration of the fact that Canada is poised to become Orlando's number one international market by the end of the year, the Orlando/Orange County Convention & Visitors Bureau, Inc. (Orlando CVB) today showered Torontonians with "Random Smile Acts." The popular destination took over Union Station and Dundas Square on the morning of November 4 by importing hundreds of Florida palm trees, iconic Orlando imagery and citrus scents, along with smile ambassadors offering grinning commuters free subway tokens, coffee vouchers and chair massages. Eight unsuspecting commuters even won trips to Orlando, Fla. for simply sharing their smiles.

"With harsh winter weather just around the corner, we wanted to remind Torontonians that Orlando is the perfect warm weather destination for a winter getaway," said Paul Beirnes, director of marketing for the Orlando CVB. "With the combination of new must-see attractions, variety of golf courses and first time-ever deals tailored specifically for Canadians, Orlando gives Canadians something to smile about."

The events at Union Station and Dundas Square-part of an ongoing Canadian campaign supporting Orlando's new brand positioning, "Orlando Makes Me Smile"-also complement a newly launched Canadian-specific savings program. More than 70 "Made for Canadians" offers, available at VisitOrlando.com/Canada, are valid from now through April 30, 2010, and provide Canadian travelers savings on everything from accommodations to attractions in order to create a fun-filled winter vacation that won't break the bank.

More information on all "Made for Canadians" offers, participating establishments and special events is available at VisitOrlando.com/Canada or call 1-800-551-2006. For real time updates, follow Orlando on Twitter at twitter.com/VisitOrlando or Facebook at facebook.com/VisitOrlando. While in Orlando, visitors can stop by the Official Visitor Center, located at 8723 International Drive, at the southeast corner of International Drive and Austrian Row. The Visitors Center is open daily from 8:30 a.m. to 6:30 p.m. (closes at 4 p.m. on Thanksgiving, Dec. 24, and Dec. 31, and is closed Dec. 25).

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