Oticon Canada

Oticon Canada

August 18, 2010 10:41 ET

Oticon Agil, A Hearing Aid 106 Years in the Making

TORONTO, ONTARIO--(Marketwire - Aug. 18, 2010) -

Editors Note: There is a photo associated with this press release.

Technology has become an ever present part in the lives of Canadians, particularly mobile technology such as mp3 players, tablet computers and smart phones. In 1990, there were approximately 584,000 cell phone subscriptions in Canada, in 2009 that number grew to more than 22.8 million1.

This technology boom has led to a constant stream of communication among family and friends becoming the norm in the lives of Canadians. However, for people with a hearing loss, communication with friends and loved ones is often a stressful and exhausting experience. With more than 1.2 million Canadians experiencing a hearing loss, each day this issue is faced by more than 5% of the Canadian population2.

The stress and exhaustion involved in communication for those with a hearing loss often makes it difficult to maintain close relationships, as communication is a key building block in any successful relationship. According to Christine Callaghan, Audiology Manager at Oticon Canada "Hearing loss not only affects the individuals' physical ability to listen and communicate, but there are often many psychological effects of decreased hearing, including withdrawing from social situations and strained family relationships."

With these many communications challenges in mind, Oticon created Agil, the next generation in hearing care technology. Agil was developed based on years of research and development, as well as input from hearing aid users around the world. It includes Oticon's newest RISE 2 processor, which allows for clear and natural sounding communication.

Agil features two new hearing technology concepts; Spatial Sound 2.0 and Speech Guard. Both of these features were designed to help users interpret the sounds around them, allowing them to participate in conversations with ease. Spatial Sound 2.0 helps users to determine where a sound originated from, and select which sounds they want to listen to. Speech Guard preserves the individuality of a person's voice, allowing for users to identify the voices of those people they want to listen to. Callaghan believes that with this new technology "Agil can provide the missing building blocks for successful communication for those with a hearing loss."

Agil is designed to be more than just a hearing aid; it's designed to be a communication device. When combined with Oticon's ConnectLine series of products, Agil provides users with that all important link to technology. Using Bluetooth, Agil can connect to cell phones, and become a hands free device and with the simple touch of a button on the ConnectLine Streamer, Agil users can connect users to their television, landline phone, mp3 player and computer.

About Oticon

With more than 106 years of experience, Oticon is one of the most innovative hearing aid manufacturers in the world. Oticon is also the only manufacturer with its own independent research centre Eriksholm, ensuring that the needs of users are always put first when developing new hearing solutions. Since their inception, Oticon has been at the forefront of hearing aid technology, spearheading a number of technological breakthroughs. Examples include designing the first ear-level digital hearing aid, the first voice-activated hearing instrument, the first "fashion" conscious hearing aid and the first device to connect wirelessly to Bluetooth-enabled equipment. Their Canadian headquarters are located in Mississauga, Ontario.

1 Statistics Canada, Residential Telephone Service Survey, 2007

2 Statistics Canada, Participation and Activity Limitation Survey, 2006

To view the photo associated with this press release, please visit the following link:

http://www.marketwire.com/library/20100818-Agil_800.jpg

Contact Information

  • Oticon Canada
    Meghan Campbell
    Public Relations and Corporate Communications Coordinator
    1.800.263.8700 x5311
    mc@oticon.ca
    or
    Oticon Canada
    Christine Callaghan, M.Cl.Sc., REG CASLPO
    Audiology Manager
    1.800.263.8700 x5361
    cca@oticon.ca