SOURCE: Otter

January 14, 2008 07:00 ET

Otter Brings Out the Bling for the New Year!

Online/Catalog Retailer Introduces New Jewelry Line

ATLANTA, GA--(Marketwire - January 14, 2008) - Atlanta-based online and catalog retailer, Otter has expanded its popular clothing line to introduce the new "Brighter Day Jewelry Collection" for 2008.

Otter, best known for their colorful graphic tees, and underwear, continues to add new products to its online and catalog offerings. Otter's new jewelry items are inspired by Greek mythological men. These pieces were designed for the man who wants to be adorned like the gods and who isn't afraid to make a statement.

"I am thrilled to bring our customers an entire line of jewelry that makes everyone feel even more sexy and fabulous. And yes, men need to feel fabulous too. " said Joshua Harrell, Founder and CEO of Otter. "They are perfect for the guy who is just starting his jewelry collection (beyond wearing just a watch or ring) or for the person who knows how much fun buying and wearing jewelry can be. These unique designs will make the wearer feel like a powerful Greek God -- where the inspiration for many of the products came from."

Aries' Black Diamonds & Steel Bracelet
An exquisite stainless steel bracelet with a combination of matte and shiny
polish and topped off with two beautiful black diamonds.
Retail price $111.

Apollo's Link Steel Bracelet
A strong and vibrant stainless steel bracelet with orange and black rubber
embellishments inspired by Apollo, the Greek God of the sun.
Retail price $68.

Steel Disco Sex Bracelet
The newest addition to Otter's alluring Disco Sex Angel Line, this stunning
bracelet -- made from brilliant steel -- will make you feel all shiny and
new.
Retail price $31.

Zeus Cuff
Inspired by the chief Greek God, Zeus, this handsome rubber and steel cuff
features a techno-modern design in three fabulous colors (crimson fire, ivy
electric and aqua dream).
Retail price $25.

About Otter:

Atlanta-based Otter specializes in unique apparel, jewelry, grooming products and home accents for the person who embraces life and color. All Otter products, designed or personally selected by founder and CEO Joshua Harrell, offer a fun, funky and sexy way to live fashionably. Otter introduced the first underwear line to be adorned with Swarovski studs and imprinted with hidden fortunes! Otter customers are as individual as the places they live including: United States, Canada, United Kingdom, Australia, Martinique and even Bahrain. Select items are available at retailers across the globe, with the full product line available for purchase through Otter's own catalog, toll-free number (1.866.630.2939) or on the web at www.otterfashion.com.

Editor's Note: Images available at: http://www.flickr.com/photos/14188037@N08/sets/72157602161778770/

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