SOURCE: Unica Corporation

Unica Corporation

April 14, 2010 09:00 ET

Otto Selects Unica to Drive Multi-Channel, Multi-Wave, Off & Online Campaigns

Unica's Marketing Solutions Help the Catalog Retailer to Deliver New Interactive Marketing Programs

WALTHAM, MA--(Marketwire - April 14, 2010) -  Unica Corporation (NASDAQ: UNCA), the recognized leader in marketing software solutions, today announced that OTTO, a part of the world´s leading catalog and online retailer Otto Group, has selected Unica´s solutions to power its multi-channel campaign management initiatives.

OTTO will deploy Unica Campaign and Unica Marketing Operations, which together, will provide the company with advanced multi-channel and multi-wave campaign management, and marketing resource management capabilities. With Unica, OTTO will be able to better deliver relevant marketing messages across all customer channels, improve marketing management, and cross the bridge between online and offline marketing activities.

"Although multi-channel marketing is known today to most marketeers, only a few organizations are able to create a truly interactive, multi-channel dialog with customers that includes offline and online channels," said Marcel Holsheimer, vice president of marketing, EMEA and APAC, Unica. "Unica will enable OTTO to expand its growing footprint and more effectively implement interactive marketing campaigns."

About Unica
Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica's advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica's unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2010 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company's Annual Report on Form 10-K for the fiscal year ended September 30, 2009 under "Risk Factors", which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

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