Contact Information: CONTACT OurPet's Company Dr. Steven Tsengas (440) 354-6500 (Ext. 111) -or- INVESTOR RELATIONS: SM Berger & Company, Inc. Andrew Berger (216) 464-6400
OurPet's Company Provides Operations and Marketing Update
| Source: OurPet's
FAIRPORT HARBOR, OH--(Marketwire - November 27, 2007) - OurPet's Company (OTCBB : OPCO ), a
growing designer, developer, producer, and marketer of accessory and
consumable pet products, today provided an update on key operating and
marketing initiatives that have taken place since the end of the 2007 third
quarter, which will contribute to the Company's near- and long-term
outlook.
OurPet's is currently shipping the SmartScoop™ Self-Cleaning Cat Litter Box
to three large regional chains, three national catalogs, a wide variety of
ecommerce websites and several pet distributors. In addition, the Company
expects that in the 2008 first quarter, SmartScoop™ will gain national
distribution with a major U.S. chain, as well as distribution with a
national chain in Canada.
Scott Fitzhugh, VP Sales and Marketing, stated, "SmartScoop™
(www.smartscoop.com) is now available through a wide variety of channels
including national catalogs and ecommerce retailers, regional chains and a
variety of pet stores. The SmartScoop™ brand was recently displayed at
consumer and retail trade shows and has been positively received. Finally,
we are conducting a comprehensive holiday internet marketing campaign that
includes online advertising, product video and consumer contests to educate
and promote the SmartScoop™ with the tag line of 'a perfect gift for both
you and your cat.'
"Along with the SmartScoop™, we are very encouraged with how our other new
brands are acting. Our 11 sku ecoPure Naturals brand
(www.ecopurenaturals.com) has been positively received and we will be
receiving placement at a variety of retailers in the upcoming months.
ecoPure will also be displayed at the consumer shows previously mentioned
and we have begun a focused marketing campaign to expose influential
natural pet product retailers to the ecoPure Naturals brand.
"Our DockDogs brand was launched in the 2007 third quarter and is now
available at all DockDogs Shows and at www.dockdogs.com. OurPet's will
focus on taking this brand to both its current retailer base, plus
expanding in the rapidly growing sporting dog category. We now have a
complete line of DockDogs Outdoor Gear branded products which includes 14
outdoor/mobile pet sku's. We are focusing our efforts on retailer
placement for 2008 in both our traditional channels, as well as opening up
a new channel for OurPet's with the outdoor/sporting dog market. Our
partnership with DockDogs also allows us to direct mark ecoPure Naturals
toward the DockDog membership," concluded Mr. Fitzhugh.
Dr. Steven Tsengas, President and CEO, stated, "While the 2007 third
quarter was challenging, we are optimistic that the Company will return to
double digit growth rates in the 2007 fourth quarter. We expect to start
2008 strong, as our 2007 brands will be available at a greater amount of
national retailers. I would also like to mention our existing brands, as
we still offer the number one brand of elevated dog feeders, stainless
steel non-slip pet bowls and interactive pet toys. These brands continue
to perform well and I encourage everyone to visit www.ourpets.com to view
our full product offering. We appreciate the dedication our associates and
the patience of our investors during the year, as we have built a
foundation to transform our company into an industry leader."
About OurPet's Company
OurPet's designs, produces and markets a broad line of innovative,
high-quality accessory and consumable pet products in the U.S. and
overseas. Investors and customers may visit www.ourpets.com for more
information about the Company and its products.
Certain of the matters set forth in this press release are forward-looking
and involve a number of risks and uncertainties. Among the factors that
could cause actual results to differ materially are the following: business
conditions and growth in the industry; general economic conditions;
addition or loss of significant customers; the loss of key personnel;
product development; competition; risks of doing business abroad; foreign
government regulations; fluctuations in foreign rates; rising costs for raw
materials and the unavailability of sources of supply; the timing of orders
booked; and the other risks that are described from time to time in
OurPet's SEC reports.