SOURCE: Outbrain


September 26, 2013 12:08 ET

Outbrain Expands Its Footprint to the Brazilian Market

Introduces Content Discovery to Premium Brazilian Publishers

SAO PAULO, BRAZIL and NEW YORK, NY--(Marketwired - Sep 26, 2013) - Outbrain, the leading content discovery platform, officially launched today for the Brazilian market, rapidly increasing its footprint around the globe. The platform is used to help readers find the most interesting and relevant content online across all media types by providing personalized recommended links across a network of premium publishers worldwide.

Caras, SBT, and Tecmundo are among the first Brazilian publishers to implement Outbrain's paid solution, enabling them to further monetize their sites by powering links to high-quality third-party content alongside editorial content. This native placement allows publishers to generate revenue without disrupting user experience, increase page views and enhance the overall experience on publisher sites by helping readers discover the most engaging and trusted content around the web.

"We are committed to keeping our readers engaged and interested online," says Alan Fontevecchia, Director of Digital Innovation & Development at Caras. "Outbrain has provided us a new way to provide a richer experience by helping our audience discover compelling content. In a short period of time, we have seen big results: our organic pageviews, pages per visit and average visit duration have increased significantly and we have the ability to channel our audience to particular sections of our site so as to aid in the delivery of campaigns for our clients."

With this announcement, Outbrain has also launched Outbrain Amplify, its traffic acquisition program in the Brazilian market. Outbrain Amplify enables marketers to reach a large audience of highly engaged content consumers by placing their content alongside publishers' editorial content. Brands, such as Mini Cooper, have already begun to employ Outbrain Amplify to drive traffic to their content in a scalable, cost efficient manner.

"Expanding into the Brazilian market is an exciting move for us. By partnering with Brazil's premier publishers, we are able to provide a great discovery tool for the Brazilian audience while giving publishers and marketers an opportunity to gain more exposure for their content. A win-win all around," said Luiz Biagiotto, Country Manager of Outbrain Brazil.

Employed on more than 100,000 sites globally, Outbrain connects consumers with content. At the core of Outbrain's solution is a series of sophisticated algorithms that identify content that will be uniquely interesting to each reader, rather than just contextually similar. This means users receive more relevant and personalized content, which ultimately enriches their experience and keeps them engaged longer.

About Outbrain
Outbrain ( helps people discover the most interesting, relevant and trusted content wherever they are. Outbrain provides personalized recommendations across a network of premium publishers, including CNN, Caras, ESPN and Reuters. Through Outbrain's all-in-one content discovery solution, publishers, brands and marketers are able to amplify their audience engagement by driving traffic to their content -- on their site and around the web. Outbrain is currently installed on more than 100,000 sites and generates more than 10 billion page views per month. Founded in 2006, the company is headquartered in New York, with 15 offices globally, including the U.S., U.K., Israel, Singapore and Australia.

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