SOURCE: Upside Over - Outdoor Gear for Kids

June 06, 2007 05:00 ET

Outdoor Kids Specialty Retailer Upside Over Joins Forces With Leave No Trace, for Young Outdoor Ethics

WASHINGTON, DC--(Marketwire - June 6, 2007) - Upside Over Inc. ( today announced a partnership with Leave No Trace to expand responsible awareness and use of the outdoors to the next generation of active outdoor participants.

"At Upside Over, we perceive ourselves as enablers to new parents and families looking to explore the outdoors," said Peter Dean, President. "As such, we are committed to providing gear to families and kids for a safe, secure and enjoyable experience. As part of this commitment, we are excited to partner with Leave No Trace to provide awareness to kids and families on effective use of the outdoors, and preserving our nation's natural areas."

Upside Over Inc. supports and lends its resources to the Leave No Trace program and will be integrating the Leave No Trace message into various parts of its online store, web properties and community-oriented activities."

"Developing an understanding of effective use of the outdoors at a young age truly fosters the mission and vision of Leave No Trace," said Susy Levin Alkaitis, Deputy Director. "We are excited about Upside Over's commitment to developing this understanding in young people and look forward to next steps in the relationship towards greater awareness."

As partners, the two organizations share in, practice, and support Leave No Trace skills and ethics and believe in the stewardship of America's public lands. Join us in our work to Leave No Trace by following these seven, simple principles:

1.   Plan ahead and prepare
2.   Travel and camp on durable surfaces
3.   Dispose of waste properly
4.   Leave what you find
5.   Minimize campfire impacts
6.   Respect wildlife
7.   Be considerate of other visitors
About Leave No Trace

The Leave No Trace Center for Outdoor Ethics ( is an international nonprofit organization dedicated to promoting and inspiring responsible outdoor recreation through education, research and partnerships. Leave No Trace builds awareness, appreciation and respect for our wild lands and is dedicated to the responsible enjoyment and active stewardship of the outdoors by all people.

About Upside Over (

Upside Over's goal is to inspire, advise, and equip today's active families to give them the confidence to participate in outdoor adventure activities by choosing the right gear for the right activity. The company's online store provides the best available collection of outdoor gear for kids and kids technical clothing. The company exists in one of the fastest growing areas of specialty retailing, the outdoor kid's market. Its online presence is located at and the company's headquarters and warehouse are located in Saratoga Springs, N.Y.

Upside Over - Kids Outdoor Gear and Clothing

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