Outlook Resources Inc.
TSX VENTURE : OLR

Outlook Resources Inc.

March 19, 2010 08:00 ET

Outlook Participates in PepsiCo Initiative to Reduce Carbon Footprint of Tropicana Orange Juice

TORONTO, ONTARIO--(Marketwire - March 19, 2010) - Outlook Resources Inc. ("Outlook" or the "Company") (TSX VENTURE:OLR) is happy to announce its participation in a pilot program with PepsiCo ("PepsiCo") to reduce the carbon footprint of its Tropicana Pure Premium® orange juice. PepsiCo announced the pilot study in a press release dated March 18, 2010, a copy of which is attached below.

Errol Farr, President and CEO of Outlook states "I'm very pleased with the development of this program and Outlook's participation in it. Working with industry leaders like PepsiCo to develop and validate fertility products that meet future sustainability standards is a business fundamental of Outlook's. We're looking forward to supporting PepsiCo's efforts in targeting one of the most important sources of carbon identified during the carbon lifecycle assessment of Tropicana Pure Premium. This is an exciting development in Outlook's mission to help improve the way in which large food and beverage companies and their grower communities make the foods that we need and enjoy."

About Outlook Resources

Outlook Resources Inc. is a producer of low-carbon fertilizers from renewable sources. Outlook's products achieve a lower-carbon footprint by blending locally-sourced renewable raw materials with biologicals and enzymes in a proprietary process. Outlook is headquartered in Toronto, with a key sales and development office in Longmont, CO. For more information, please visit www.outlookresources.com.

The Company currently has 207,309,197 common shares issued and outstanding.

PepsiCo Launches Groundbreaking Pilot Program to Reduce Carbon Footprint of Tropicana

Initiative designed to demonstrate that cutting-edge fertilizer has potential to dramatically reduce carbon emissions, alter agricultural landscape

PURCHASE, N.Y. (March 18, 2010)

One year after PepsiCo and the Carbon Trust launched an innovative partnership that began with certifying the carbon footprint of Tropicana Pure Premium® orange juice, Tropicana is announcing a groundbreaking pilot program that could drastically reduce its carbon footprint and have a dramatic impact on the broader agricultural landscape for orange growers and producers of other agricultural products.

When Tropicana measured the carbon footprint of its Pure Premium® product's lifecycle, it discovered that the largest single source of carbon emissions was fertilizer use and application for the growing process – approximately 35 percent. To tackle this issue head-on, PepsiCo and its Florida suppliers are experimenting with and testing multiple creative approaches using a reduced-carbon fertilizer. Tropicana, in tandem with one of its long-time growers, SMR Farms in Bradenton, Fla., is launching a pilot study to test two alternative fertilizers to determine whether using either could significantly reduce the carbon footprint associated with the agricultural production of oranges. The pilot also may explore whether combining the best aspects of each low-carbon fertilizer could create a superior hybrid solution. If successful, this change could reduce the total carbon footprint of Tropicana Pure Premium by 15 to 17 percent. SMR Farms will test lower-carbon fertilizers produced by Yara International ("Yara"), the world's largest fertilizer producer, and ERTH Solutions, a wholly owned subsidiary of Toronto-based Outlook Resources (TSX VENTURE:OLR), which provides low carbon fertility solutions.

Yara's calcium nitrate-based fertilizer has a much lower environmental impact than conventional fertilizers, because it is manufactured with proprietary technology which reduces nitrous oxide emissions by up to 90 percent. According to the Intergovernmental Panel on Climate Change, nitrous oxide has approximately 300 times the greenhouse effect of carbon dioxide. Outlook Resources "ERTHlizer" product achieves a lower carbon footprint by using locally-sourced carbon-neutral raw materials such as food waste and agriculture waste rather than natural gas, thus avoiding unnecessary carbon emissions from both the natural gas and fertilizer transportation.

"This pilot program is just one more example of how PepsiCo is working hand-in-hand with our suppliers to find innovative ways to make this aspect of our business more environmentally sustainable," said Indra Nooyi, chairman and CEO of PepsiCo. "Our business is inextricably linked to agriculture, and we are keenly focused on breaking new ground in sustainable growing practices to reduce the carbon footprint of our products. Success in this area has far-reaching implications for achieving our vision of Performance with Purpose by reducing our environmental impact and driving efficiency gains across the company."

Florida Commissioner of Agriculture and Consumer Services Charles Bronson, said "PepsiCo's commitment to sustainable agriculture is to be commended. Anything that can be done to maximize agriculture's potential, minimize costs, and reduce environmental impacts should be explored. In particular, the use of renewable resources, such as agricultural wastes and residues, and alternative compounds such as calcium nitrate, to produce value added products such as the reduced-carbon fertilizers being tested by Tropicana should be a high priority."

The new study will last up to five years to match the maturity cycle of orange trees. Over the course of the pilot, PepsiCo will not only test both fertilizers separately, but may mix and match the best elements of each to create a fertilizer with an even lower carbon footprint. PepsiCo will monitor early indicators of success with researchers from the University of Florida so it can expand the effort's successes to other growers and reduce the carbon in their systems too.

Mac Carraway, President of SMR Farms, said, "As Tropicana's partner for nearly twenty years, we are proud to work with the company on a project that could have such a tremendous impact on not only our environmental footprint, but also that of other growers and farmers. Together, with fertilizer suppliers like Yara and Outlook Resources, we can address nutrient-related carbon emissions in a way that we couldn't do on our own."

Sandro Pippobello, Director Premium Offerings, Yara North America, said, "We've been using our new environmental technology to produce lower-carbon fertilizers with great success. In addition to our fertilizer production technology, we're excited to bring our expertise in plant nutrition to a project that has the potential to both improve agricultural practices associated with orange production and make a positive contribution to growers' profitability. With PepsiCo's support, we have an opportunity to make significant breakthroughs in several critical areas; the environment, crop quality and profitability."

Errol Farr, President and CEO, Outlook Resources said, "PepsiCo's backing of this pilot study is a testament to the company's commitment to improving environmental performance across its supply chain. We are excited for the opportunity to test it on orange crops in partnership with PepsiCo and Tropicana. The time is right to provide a fertilizer solution that is more environmentally responsible, holds the line on costs for farmers – and produces great oranges."

The pilot program is part of PepsiCo's broader commitment to sustainable agriculture. The company was one of the first in its peer group to establish a formal Sustainable Agriculture Policy (http://www.pepsico.com/Download/PEP_Global_SAG_Policy_FINAL_Jan_2009.pdf) that guides growing practices across the business and its supply chain globally.

Tropicana isn't stopping with agriculture; it also is moving aggressively to reduce the carbon footprint of its manufacturing plants and transportation systems. This past fall, Tropicana kicked off a program with innovative NGO Cascade Sierra Solutions to connect Tropicana's small trucking distribution firms with the latest fuel efficiency technology available through EPA's SmartWay program. The goal is to reduce transportation fuel use by at least 15 percent and to do it through Cascade Sierra's education and financing program as well as EPA's technology and knowledge transfer systems.

About PepsiCo

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. In recognition of its continued sustainability efforts, PepsiCo was named for the third time to the Dow Jones Sustainability World Index (DJSI World) and for the fourth time to the Dow Jones Sustainability North America Index (DJSI North America) in 2009. For more information, please visit www.pepsico.com.

About SMR Farms

SMR Farms, LLC and its parent company, Schroeder-Manatee Ranch, Inc., have more than 75 years of experience as leaders in Florida agribusiness. With over 31,000 acres as a starting point, SMR Farms produces citrus for both the juice and fresh-fruit markets, sod and improved turfgrasses, containerized and field-grown trees, and premium Brangus and Charolais/Brangus terminal cross cattle. Over the years, SMR Farms has earned a reputation for quality and integrity.

SMR Farms has been a consistent leader in environmental stewardship and natural resource management. Whether it is preservation of sensitive habitat, extensive use of alternative water sources or implementation of Best Management Practices, SMR Farms has been a leader in making natural resource management a part of every farming decision.

About Yara International ASA

Yara International ASA is a global firm specializing in agricultural products and environmental protection agents. As the world's largest supplier of mineral fertilizers, Yara helps provide food and renewable energy for a growing world population. Our products also help cleanse the air and eliminate toxic waste. The Oslo-based company has more than 8,000 employees and annual revenues of nearly 16 billion dollars with operations in more than 50 countries.

About Outlook Resources

Outlook Resources Inc. is a producer of low-carbon fertilizers from renewable sources. Outlook's products achieve a lower-carbon footprint by blending locally-sourced renewable raw materials with biologicals and enzymes in a proprietary process. Outlook is headquartered in Toronto, with a key sales and development office in Longmont, CO. For more information, please visit www.outlookresources.com.

The statements made in this press release include forward-looking statements that involve a number of risks and uncertainties. These statements relate to future events or future performance and reflect management's current expectations and assumptions. A number of factors could cause actual events, performance or results to differ materially from the events, performance and results discussed in the forward-looking statements, such as the economy, generally, the demand for the Company's products, the availability of funding, and the anticipated costs of construction and operation. These forward-looking statements are made as of the date hereof and Outlook does not assume any obligation to update or revise them to reflect new events or circumstances, except as required by law. Actual events or results could differ materially from the expectations and projections.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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