SOURCE: Web Analytics Association

January 17, 2008 14:07 ET

Over 70% Plan to Increase Spending on Web Analytics Training and Consulting According to the Web Analytics Association Industry Outlook Survey

WASHINGTON, DC--(Marketwire - January 17, 2008) - Today, the Web Analytics Association (WAA) announced the results of its 2008 Industry Outlook Survey of over 500 marketing and analytics professionals. The survey results, presented in a WAA webcast today at 12:00 p.m. EST, uncover unique insights about the major issues, challenges and investments in web analytics in 2008.

Overall, nearly 70 percent of respondents indicated that they plan to increase their spending on web analytics in 2008. According to the survey, the budget increases will primarily be used to boost web analytics training. Roughly 74 percent of respondents plan to invest in consulting and staffing to help make the most out of their existing analytics tools and take action on the data they provide to improve web site performance and boost ROI from online marketing campaigns.

The survey results also revealed a demand for better data integration with other applications. Nearly half of the organizations surveyed will invest in add-on tools in 2008, integrating data from behavioral targeting and paid search into their web analytics solutions. The WAA survey results are consistent with the shift in the industry toward integrated solution suites from most of the major web analytics vendors, either through partnerships, acquisitions or integration programs.

The Industry Outlook survey was deployed to both WAA members and non-members, and survey respondents represented a wide range of job functions from the US, Canada, Europe, the Middle East, Africa, Latin America, and Asia Pacific. Online marketers and analysts from a variety of industries formed the majority of more than 500 participants.

A follow-up webcast in February will highlight the key themes of the WAA Industry Outlook survey and what the results mean to the industry. The full results are available for free download on www.webanalyticsassociation.org.

About The Web Analytics Association

The Web Analytics Association is a not-for-profit professional organization dedicated to promoting the understanding of web analytics through education, advocacy, standards, research and technology. Founded by web analytics industry leaders, the mission of the association is to unite and foster the interests of practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics. For more information, or to become a member, please visit http://www.webanalyticsassociation.org.

Contact Information

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