SOURCE: Overstock.com

November 05, 2007 20:34 ET

Overstock.com Launches New Television Ad Campaigns

SALT LAKE CITY, UT--(Marketwire - November 5, 2007) - Overstock.com, Inc. (NASDAQ: OSTK) has launched a new television advertisement campaign. The campaign includes four different series of advertisements. See http://www.overstock.com/cgi-bin/d2.cgi?PAGE=staticpage&page_id=2440 to view ads from three of the series of advertisements; the fourth series has yet to debut.

"Given all of the improvements we've made this year to the business operations and in the overall customer experience, we feel like it is the right time to invest in our brand by increasing our Q4 marketing budget," said Patrick Byrne, chairman and chief executive officer for Overstock.com. "After reviewing the finished commercials, we recently decided to boost our marketing spend by an incremental $5 million this quarter in order to truly drive home our amazing value proposition and commitment to customer service."

Some of the advertisements in this campaign have already begun to air and others will air in the coming months.

About Overstock.com

Overstock.com, Inc. is an online "closeout" retailer offering discount, brand-name merchandise for sale over the Internet. The company offers its customers an opportunity to shop for bargains conveniently, while offering its suppliers an alternative inventory liquidation distribution channel. Overstock.com, headquartered in Salt Lake City, is a publicly traded company listed on the NASDAQ Global Market System and can be found online at http://www.overstock.com.

Overstock.com® is a registered trademark of Overstock.com, Inc.

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include, but are not limited to, statements regarding the airing of all the advertisements and the amount of the incremental increase in the company's advertising budget. Our Form 10-K for the year ended December 31, 2006, our subsequent quarterly reports on Form 10-Q, and our other subsequent filings with the Securities and Exchange Commission identify important factors that could cause our actual results to differ materially from those contained in our projections, estimates or forward-looking statements.