SOURCE: eStara

December 05, 2006 09:00 ET

PCMag.com Launches Click to Call Powered by eStara

First Web Publisher to Utilize Next-Generation Technology Empowering Users to Speak Live and Direct With Advertisers; Launch Participants Include Toshiba and Lenovo

NEW YORK, NY and RESTON, VA -- (MARKET WIRE) -- December 5, 2006 -- Want to offer your customers the personal interaction of a brick-and-mortar shopping experience plus the convenience and ROI of online shopping?

PCMag.com, today launches a revolutionary service for its visitors, specifically those ready to make a major purchase online. Click to Call enables PCMag.com visitors to immediately connect to a product manufacturer's customer service representative -- by telephone -- with a simple click of a button. Through a partnership with eStara, the preferred provider of proactive conversion solutions for enhancing online sales, PCMag.com is the first Web publisher to utilize this next-generation technology within its product review pages to deliver leads to national advertisers.

"The recent trend has been to shun telephone communication in favor of quick Web purchasing -- often leaving the buyer unsatisfied by the level of service. But consumers purchasing products over $1,000 often want to speak with a real live person before making that kind of financial commitment," said Jason Young, President, PC Magazine, Consumer/SMB, Ziff Davis Media. "By combining the convenience of e-commerce with the comfort of telephone communications, PCMag.com is creating the ideal online shopping environment for today's tech consumer."

PC Magazine's Web site is already the preeminent tech shopping destination, offering price comparison and purchase options next to impartial, comprehensive product reviews. Click to Call takes it to the next step. PCMag.com visitors can research a specific product and then, if they desire, click to speak with a customer service representative from that company. The service will connect the shopper with the customer service rep by ringing the phone at each end. The shopper just has to answer the phone to be immediately connected to the company. Current participating companies include Toshiba and Lenovo.

"PC Magazine has consistently pushed the envelope in digital brand extensions. We do this because our readers of technology early adopters are always the first to embrace and utilize the latest technologies available to consumer information and connect with advertisers. Our bi-weekly DL.TV, which just celebrated its 100th show, was one of the first and most successful video download shows. We were also among the first out of the gate with RSS feeds, podcasts and Webcasts, not to mention our recently launched virtual trade shows," Young said. "Beyond the labs-based reviews and expert coverage of the latest and best in technology we're known for, the PC Magazine brand will continue to grow by incorporating the latest and best technologies in our own offerings."

About PCMag.com

PCMag.com, the leading Web destination for technology enthusiasts at work, home and on the go, delivers comprehensive labs-based reviews and the most trusted recommendations for buyers of technology products and services. Reaching five million highly engaged technology influencers every month, PCMag.com provides product reviews, first looks at emerging technologies and products, and opinionated columns from renowned technology pundits, as well as newsletters, RSS feeds, audio podcasts, videocasts and live, interactive web events.

About PC Magazine

Celebrating its 25th anniversary in 2007, PC Magazine -- the leading technology publication -- delivers comprehensive labs-based reviews and the most trusted recommendations for buyers of technology products and services. Reaching more than 4.8 million highly engaged technology influencers, PC Magazine provides product reviews, first looks at emerging technologies and products, and opinionated columns from renowned technology pundits. To meet its readers' needs for buying information that is as current as it is comprehensive, PC Magazine publishes 22 times a year in print and continually on the Web at www.pcmag.com.

About eStara:

eStara is a leading provider of proactive conversion solutions for enhancing online sales. The world's most recognized brands -- including Continental Airlines, DaimlerChrysler, Dell Financial Services, and SuperPages -- leverage eStara's OnDemand services to engage customers with the right form of contact at the right time to increase revenue, reduce website abandonment and improve customer satisfaction.

eStara is a wholly owned subsidiary of ATG (Art Technology Group, Inc.) (NASDAQ: ARTG). For more information, visit www.eStara.com.

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Further details on these risks are set forth in ATG's filings with the Securities and Exchange Commission. These filings are available free of charge on a website maintained by the SEC at http://www.sec.gov. Additional risk factors related to the subject matter of this press release include: the possibility that eStara's product and service deployments will not be successful, on time or significantly enhance the user's Internet experience; the need to adapt to rapid changes so products and services do not become obsolete; the possibility of errors in eStara's software products and services; the possibility that eStara's offerings will not enhance its customers' online sales or otherwise provide the expected benefits to its customers; and the possibility that eStara's product strategy may change in the future. eStara and ATG undertake no obligation to update any of the forward-looking statements after the date of this press release.

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