Phone Directories Company (PDC)

Phone Directories Company (PDC)

January 18, 2010 09:34 ET

PDC Partners With Canpages to Deliver Local Search Across North America

PDC and Canpages create new local search and technology alliance

OREM, UTAH--(Marketwire - Jan. 18, 2010) - Phone Directories Company (PDC), a directories publisher for more than 30 years and Canpages Inc., Canada's fastest growing local search firm announced today the formation of a North America-wide local search alliance between the organizations' combined 1,400 employees and revenues of $180 million.

The partnership will allow PDC to leverage Canpages' extensive online and mobile local search technologies as well as research and development to offer PDC's existing and new advertisers a host of digital marketing tools and products. Canpages will help accelerate and extend PDC's predominantly print-focused business into the digital local search realm. As part of this partnership, PDC's local search platform, PDCpages.com will re-launch as Ziplocal.com and the company will re-brand itself as Ziplocal.

Under the terms of the partnership, PDC and Canpages will form a common management team led by Olivier Vincent, Canpages CEO, who will become CEO of both companies. James Rumble, Canpages' CFO, will become CFO of both companies. Mike Bynum, PDC's current CEO will take the role of PDC's President of US Sales; and Geri Suster, PDC's Vice President of Operations, will become Vice President of Operations of the combined organizations.

"While the market for print advertising solutions remains strong as it is a proven and trusted medium for local businesses, we know our customers are also looking for online and mobile marketing options to reach consumers," said Mr. Bynum. "The partnership allows us to leverage our 500 on-the-ground sales team from coast to coast with Canpages' established technology, to bring new digital products to our 120,000 plus customers."

According to industry data, 2.8 million businesses in the US relied on Yellow Pages as an advertising medium in 2009(1) and 66% of adults referred to Yellow Pages in a typical month(2). And while print remains strong, online and mobile local search is experiencing unprecedented double-digit growth. In 2008, local search grew 58 percent reaching an annual total of 15.7 billion searches(3).

"There are many synergies between Canpages and PDC and this partnership will enable us to optimize our local search technologies across both companies," said Olivier Vincent, Canpages' President and CEO. "For more than a year, Canpages has experienced a 20 percent month-over-month growth in digital revenues-even in a down economy. Through our combined efforts and commitment to innovation, we are confident we will have a similar impact on the digital local search market in the US."

2009 marked a string of Canadian technology firsts for Canpages including the launch of Street Scene on Canpages.ca, which provides 360-degree views of Canadian cities at street level, as well as voice-recognition local search applications for the iPhone and Blackberry. Additionally, Canpages was the first local search firm to meaningfully embrace social media with the company's recent acquisition of GigPark, a social networking and recommendations platform. It intends to leverage many of these technologies into the US through its partnership with PDC.

Headquartered in Orem, Utah, PDC brings 30 years of delivering directory advertising solutions to businesses across the US. A five time Gold Book Champion for the quality of its publications, awarded by the Association of Directory Publishers (ADP), PDC employs 700 and publishes 167 titles across the country. Together Canpages and PDC will have a presence in over 240 markets across North America and reach over 16 million homes and business with its online and directory publications.

About PDC

For over three decades, PDC has been a leader in providing an innovative source of information for local businesses and communities. PDC reaches 167 markets and more than 8 million homes and businesses across the US. The company employs 700 people and serves more than 120,000 customers. In 2008, PDC launched PDCpages.com, its online local search portal comprised of more than 15 million local business listings.

About Canpages Inc. and Canpages.ca

Canpages is the largest independent local search and directories publisher in Canada. Its website, Canpages.ca features a national residential and business database and more than 3.5 million unique visitors come to visit it every month with their local search requests. With 80 publications and over 80,000 customers, Canpages reaches more than 8 million households and businesses across Canada. Headquartered in Vancouver, Canada, Canpages employs approximately 700 people and has offices in Alberta, British Columbia, Ontario and Quebec. For more information visit: www.Canpages.ca.

(1) Yellow Pages Association

(2) Yellow Pages Association Industry Usage Study, 2009

(3) comScore study released by Yellow Pages Association in March 2009

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