PICA Partners With London-Based Brand Enforcement UK to Enhance Intellectual Property Protection in the United Kingdom

COLUMBUS, OH--(Marketwire - December 10, 2007) - To better serve companies facing counterfeit problems in the United Kingdom, PICA Corporation, a global corporate investigations and loss prevention company, has formed a strategic partnership with London-based Brand Enforcement UK Ltd. enhancing Trading Standards response, training of law officials, enforcement and intelligence capabilities in the UK.

Managing brands in the UK can be cumbersome, requiring a local representative to respond quickly to the Trading Standard Institutes' requests for product verification.

Lisa Lovell, founder of Brand Enforcement UK and PICA's London office program director, serves as a liaison with TSOs, representing well-known brands.

"Through this partnership, we'll offer additional manpower by working credibly with law enforcement for clients with goods in the UK. Clients will benefit from our comprehensive brand protection services including registration, training, representation, and enforcement that will be available in flat-rate, monthly packages," said Vincent Volpi, CEO of PICA.

With more than nine years of experience in this field, Lovell is currently appointed by the UK Intellectual Property Office as a member of the Intellectual Property Crime Group (IPCG), providing advice on the development of the UK's National Intellectual Property Crime Strategy and serves as chairperson of IPCG's Prevention Working sub-group.

Lovell has written extensively on intellectual property theft for publications including "Trademark World" and "Licensing Today Worldwide" and is editor of "The Times'" bi-annual special intellectual property supplements and a contributing author to the "Handbook of European IP Management."

About PICA Corporation

PICA Corporation, established in 1982, is one of the largest companies in the world dedicated to corporate investigations and loss prevention consulting, servicing predominantly Fortune 500 clientele. Protecting the world's most valuable brands, the company maintains regional offices in Atlanta, Bogotá, Cincinnati, Cleveland, Dubai, Hong Kong, Houston, Lima, London, Los Angeles, Mexico City, Miami, New York, Phoenix, São Paulo, Tampa, and Washington, DC, and has experienced resident consultants in 300 other major metropolitan areas of the world.

PICA offers intellectual property protection, Internet fraud investigations, product diversion investigations, security consulting, corporate/industrial undercover services, corporate profiling and due diligence, compliance audits, environmental litigation, insurance defense, retail loss prevention, corporate theft investigation, background research, and integrated product security solutions. www.pica.net.

Contact Information: MEDIA CONTACT: Michelle Moore Paul Werth Associates (614) 224-8114 x 228 (office) (614) 499-4390 (mobile)