PNI Digital Media Inc.
TSX VENTURE : PN
OTC Bulletin Board : PNDMF

PNI Digital Media Inc.

September 10, 2009 06:00 ET

PNI Digital Media Powers Marks & Spencer's New Online Personalised Greeting Card Service

Easily Order One-of-A-Kind Greeting Cards for Birthdays, Weddings, Anniversaries or Just to Say Thank You

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Sept. 10, 2009) - PNI Digital Media (TSX VENTURE:PN)(OTCBB:PNDMF), ("PNI" or the "Company"), the leading innovator in enabling personalised products for retail, announces the PNI Digital Media Platform will power Marks & Spencer's new online greeting card service, M&S Personalised Cards, available at MarksandSpencerPersonalised.com.

The new online M&S Personalised Cards service offers consumers the chance to easily create one-of-a-kind greeting cards, featuring fully customizable messages on any of the 1,200 Tigerprint™-designed themes, all powered by the PNI Digital Media Platform.

Consumers can add their own messages and then instantly preview their personalised card online before being sent for delivery anywhere in the UK. With themes covering all manner of special occasions and a handy Card Finder feature to help filter choices, well-wishers can easily match that perfect card to the sentiment they wish to convey.

"PNI Digital Media has come together with M&S to create a fantastic personalised, on-demand greeting card service, just in time for the holiday season," said Kyle Hall, Chief Executive Officer of PNI Digital Media. "The PNI Digital Media Platform will power each step of the new service, from card selection, to customization and preview, through transaction, order routing and tracing, reaching M&S shoppers across the region."

Tigerprint provides exclusive cards and wrapping for Marks and Spencer.

About Marks & Spencer- For 125 years M&S has been trusted by customers to offer high quality products at great value. We are 'Your M&S', having grown from a Penny Bazaar stall to become the UK's leading retailer of quality clothing, food and home products. With more than 21 million UK customers, we are also an expanding international force, now in 40 territories. A team of 78,000 people and over 2,000 suppliers form the bedrock of our business, ensuring our brand will continue to offer quality, value, service, innovation and trust. Please visit http://www.marksandspencer.com for more information.

About PNI Digital Media- The world's top retailers rely on PNI Digital Media to offer personalised products such as photo prints, photo books and gifts, personalised stationary and business cards for pick-up in as little as one hour. PNI Digital Media successfully generates millions of transactions each year for retailers and their thousands of locations worldwide. Follow us on Twitter®: @PNI_Kyle and @PNI_Yasmin

For more information please visit www.pnimedia.com.

The statements that are not historical facts contained in this release are forward-looking statements that involve risks and uncertainties. PNI Digital Media's actual results could differ materially for those expressed or implied by such forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, changes in technology, employee retention, inability to deliver on contracts, failure of customers to continue marketing the online solution, competition, general economic conditions, foreign exchange and other risks detailed in the Company's annual report and other filings. Additional information related to the Company can be found on SEDAR at www.sedar.com and on the SEC'S website at www.sec.gov/edgar.shtml.

PNI Digital Media relies upon litigation protection for "forward-looking" statements.

The TSX Venture Exchange has neither approved nor disapproved the information contained in this release. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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