November 30, 2009 09:00 ET

POP Announces Appointments of Anil Batra, Matt Joe and Lance Williams

Key Hires Bolster Digital Agency's Executive Bench Strength

SEATTLE, WA--(Marketwire - November 30, 2009) - POP, a leading digital agency that works with Target, Electronic Arts, Microsoft and other large brands, today announced that Anil Batra has been hired as Vice President of Search & Analytics, Matt Joe has joined as Vice President of Technology, and Lance Williams has come on board as Vice President of Client Development. All three executives will report to Bill Predmore, founder and President of POP, and will be based in POP's Seattle office.

In his new role as Vice President of Search and Analytics, Anil Batra helps companies use web channel data to improve online business results. Prior to joining POP, Anil held management positions at Ascentium, ZAAZ, and Audience Science, helping brands like Microsoft,, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and effectively use web analytics and increase their ROI on the web.

Joining as VP of Client Development for POP, Lance Williams and his team identify needs and deliver solutions that move the needle for their clients. Lance has over 15 years of experience delivering solutions in advertising, marketing and technology. Prior to joining POP, Lance worked with other leading agencies including JWT,, and iCrossing, and has worked across multiple verticals with industry leaders like Ford Motor Company, CNN, Merrill Lynch, Virgin, CVS and Toys R Us.

As VP of Technology at POP, Matt Joe leads a team of technologists focused on delivering innovative user-focused experiences on all devices and platforms. Previously, Matt was the Global Director of Business Solutions Architecture at Avanade, where he helped set strategic technical direction and increase adoption of Microsoft enterprise business solutions technologies.

POP's investment in these new hires reinforces its commitment to delivering innovative interactive experiences to its Fortune 1000 clients. Anil, Matt and Lance join an exceptionally strong executive team with an average tenure of 7 years with the agency, which includes the following management team members:

--  Bill Predmore, Founder and President
--  Tony Hoskins, Principal
--  Tom Moran, Executive Creative Director
--  Kaci Clot, VP of Corporate Development
--  Jake Bennett, SVP of Operations and Managing Director, NY office
--  Stacy Storm, VP of Operations
--  Erin West, VP of Client Services
--  Edwina Smith, VP of Finance

"As POP continues to partner with significant brands such as Microsoft, Target, Amazon, Epson, and others, we are focusing on recruiting team members who are committed to delivering innovative interactive experiences," said Bill Predmore, Founder and President, "POP is entering an exciting new era in its 13 year history where we're experiencing strong growth, especially given the current economic conditions. Our new hires, Anil, Matt and Lance, will help us support this growth and our continued commitment to delivering award-winning work, building long term relationships and developing innovative creative solutions to our clients."

About POP, Inc.

POP is a leading digital agency that crafts experiences for the web, mobile devices and emerging digital platforms for Fortune 1000 brands, including Target, Amazon, Electronic Arts, Microsoft, and Epson. Founded in 1996, POP has 110 employees with offices in Seattle and New York. To learn more about POP, please visit

Contact Information