SOURCE: SHIFT Communications

May 01, 2008 07:45 ET

PR Agency SHIFT Communications Named Agency of Record for Six Sizzling Startups

Wins Include mDialog Corporation, Mammoth Brand of NSI International Inc., Zweitgeist GmbH, OMNI-ID, Expert System and Ethoca, Ltd.

BOSTON, MA and SAN FRANCISCO, CA--(Marketwire - May 1, 2008) -


  • SHIFT Communications announced today that it has been selected as the agency of record for six new clients, including mDialog Corporation, Mammoth Brand of NSI International Inc., Zweitgeist GmbH, Omni-ID, Expert System and Ethoca Ltd. The PR agency, recently celebrating its fifth year in business, will service these clients out of its Boston, Massachusetts office.

  • Among the new clients, two, Zweitgeist and mDialog, are online consumer companies. Zweitgeist's Weblin application allows users to see who else is surfing a particular Webpage and to interact with other visitors through Avatars, while mDialog is the "ultimate upgrade in the web video space," allowing users to easily share and view Web-based videos.

  • SHIFT's new client roster also includes the Mammoth Brand of NSI International Inc., a global marketer and manufacturer of creative toys and consumer products. SHIFT is working with Mammoth supporting the launch of Doko™, the World's First Global Trading Game for "tweens." Geared towards boys and girls ages 7-13, the new game encourages players to trade and collect Doko discs with other players in their neighborhood or around the World, and track where the tokens travel at

  • Omni-ID is a supplier of passive low-profile UHF RFID tags focused on accuracy in the identification and management of high value assets, while Ethoca is an innovator in collaborative fraud management for businesses in Internet commerce and other "customer-not-present" environments.

  • Expert System's semantic intelligence software employs linguistic analyses and meanings to manage client documents and business and marketing intelligence.

  • The SHIFT team will focus on growing the companies' revenues and increasing industry thought leadership for these six emerging companies by providing strategic counsel, Social Media consulting and aggressive media relations execution.

Please use this link to access a purpose-built page for more information about SHIFT Communications.

QUOTES "We work with companies of all sizes, but we truly enjoy working with innovative startups who understand how important it is to engage in ongoing conversations with their key audiences," said Jim Joyal, a principal at SHIFT Communications. "That's why we're so excited to partner with these ambitious new roster additions in our Boston public relations headquarters."

-- (Jim Joyal, principal at SHIFT Communications -- click here for Joyal's LinkedIn profile)

Please contact Parry Headrick to arrange an interview and/or for additional quotes.


Headquartered in Dublin, Ireland, with offices in Toronto, Canada, Ethoca is the leader in collaborative fraud management. Ethoca enables businesses operating in any customer-not-present environment -- business by internet, phone, fax or mail -- to make informed decisions about their customer transactions by sharing transaction experience data with other companies in a way that is secure, automated, effective and ethical. Businesses submit transaction data to Ethoca and can use summary history and analysis based on the matched data of Ethoca's members to gauge the fraud-risk associated with any given transaction.

Ethoca's community includes a number of leading and recognized companies and payment and fraud solution provider partners from around the world.

Ethoca's clients increase profits by finding the optimal balance between allowed transactions and fraud-risk levels, and fraud management costs. Ethoca's use of independent third-party business process and data integrity audits ensures that the privacy and security of data is maintained. For more information about Ethoca visit


Expert System is the leading provider of semantic software, which discovers, classifies and interprets text information. All Expert System products, which are based on the patent pending technology Cogito ®, leverage the company's expertise in the development of business solutions for the primary markets (i.e. Automotive, Consumer Electronics, Oil & Gas, Media, Telco, etc.) and support the activities of Knowledge Management, CRM, Marketing and Competitive Intelligence and R&D. Worldwide customers include Eni Group, Pirelli, Finmeccanica, ANSA, Telecom Italia, Microsoft, ING Direct, the Italian Ministry of Defense, and the Ministry of Interior Affairs. For more information, please visit


Mammoth Brand is an inventive development and marketing initiative of NSI International Inc. Mammoth's management has been responsible for marketing more than $700 million worth of toys, holds more than 20 U.S. and foreign patents and has received over 30 top toy industry awards.

NSI International Inc is a global marketer and manufacturer of creative toy and consumer products. Its products can be found in more than 30 countries around the globe and consist of some of the most classic products in their respective categories.

ABOUT MDIALOG CORPORATION provides an open, state-of-the-art platform for both the professional producer / filmmaker and amateur video enthusiast. Through its innovative mLoader software, mDialog enables content producers to easily encode, describe and upload h.264 high-resolution video from their desktop. mDialog also enables viewers to watch or download videos to Macs and Apple video devices (which include an iPhone / iPod Touch optimized version of the service) and PCs; subscribe to mDialog channels via iTunes; and engage filmmakers and other audiences through advanced social networking features. mDialog is a subsidiary of mDialog Corporation, which was founded in 2005 and is based in Toronto, Canada with offices in New York City. Visit


Omni-ID is one of the world's leading innovators of passive ultra high frequency (UHF) radio frequency identification (RFID) technology. Through its patent-pending technology that overcomes the traditional problems associated with RFID, including the inability to work reliably in harsh environments, Omni-ID offers cost efficient RFID solutions with accurate and reliable performance in the presence of metal and liquids. Based in Menlo Park, Calif., and with major offices in the UK, Omni-ID's mission is to drive the widespread adoption of RFID technology as the optimal tracking and identification solution. For more information, visit


The Hamburg company Zweitgeist GmbH was founded in June 2006. Zweitgeist provides the product, Weblin, as a free of charge download. The program received several awards, including Business 2.0's list of the 31 most promising non-US American Web 2.0 websites. Zweitgeist has aided in the High-Tech startup initiative "unternimm." The social software Weblin not only makes people visible on websites but makes communication possible across all websites. It brings together people with the same interests. Zweitgeist cooperates with communities on the Weblin platform by expanding the marketing effect of the communities. Zweitgeist's first cooperation partners include Windows Live Messenger Germany, IBM and the Italian car brand Lancia.

For further information and free download, visit


SHIFT Communications is an award-winning, privately-held national public relations firm representing some of the best-known high-tech and consumer technology brands, including Akamai, Novell, Quantum, RealNetworks and Shimano. SHIFT pioneered the world's first Social Media News Release and Social Media Newsroom, changing PR forever. SHIFT Communications' 100+ employees are located in the Boston, Mass., and San Francisco, Calif. metros. For more information on SHIFT's high-tech public relations and consumer public relations, visit