SOURCE: PR News

PR Measurement Conference

January 20, 2010 11:17 ET

PR News Announces PR Measurement Conference for March 23 in Washington, DC

NEW YORK, NY--(Marketwire - January 20, 2010) - PR News has announced the speakers and content line-up for its annual PR Measurement Conference, which brings together top communicators to share the smartest and most cost-effectives tactics and strategies for measuring all communications efforts.

Register now at www.prnewsonline.com/measure.

The PR Measurement Conference will be held March 23 at The National Press Club in Washington, DC and will include speakers from leading corporations, agencies and associations. The conference is designed for all communications professionals looking for proven and cost-effective strategies on how to measure key communications initiatives.

Presented by the industry's most trusted sources on PR and marketing -- PR News and www.prnewsonline.com -- panel topics include using PR to drive sales, crisis management, making the business case for PR, measuring integrated communications, monitoring and measuring stakeholder engagement, media relations measurement, social media metrics and measuring internal communications strategies.

Attendees will leave this one-day conference equipped with a smarter, more cost-effective plan to measure all communications strategies.

Register now at www.prnewsonline.com/measure. The early bird rate ends March 1, 2010.

Companies and nonprofits leading the industry with measurement expertise will share their success stories and strategies, including Aflac, Blue Cross Blue Shield, Prudential Financial, Edelman, Weber Shandwick, Campbell Soup, Ogilvy, U.S. Department of the Interior, Cision, Echo Research, BurrellesLuce & more.

"Whether it's measuring your social media activities, conducting a communications audit, or measuring the impact your employees have on your brand, this PR Measurement Conference will provide you and your team with proven and cost-effective strategies to improve the outcomes of all your PR efforts," notes Diane Schwartz, vice president and group publisher of PR News.

The PR News Measurement Conference, sponsored by BurrellesLuce and Cision, is a much-anticipated information-packed event that is sure to sell out weeks in advance. To register visit www.prnewsonline.com/measure. For sponsorship and exhibit information, contact Diane Schwartz at dschwartz@accessintel.com.

PR News is published by Access Intelligence LLC. The PR News family of products also includes the weekly PR News publication, Webinars, PR Guidebooks, PR News Training Academy, Platinum PR Awards, PR People Awards, NonProfit PR Awards, 15-to-Watch, Top Places to Work, Best of the Web, CSR Awards and more. Visit us at www.prnewsonline.com.

Contact Information

  • Contact:
    Amy Jefferies
    PR News
    301-354-1699