PR News' How-To Conference

November 18, 2009 14:50 ET

PR News' "How-To Conference" -- 11 Experts and 11 Fast-Paced Training Sessions December 2, 2009 in Washington, DC

NEW YORK, NY--(Marketwire - November 18, 2009) - Responding to communicators' need to break through the information clutter and get the best advice and tactics on executing PR initiatives, PR News will hold the "How-To Conference," on December 2 at the National Press Club in Washington, DC.

The PR News "How-To Conference" will feature 11 experts and 11 fast-paced training sessions that will cover the hot-button topics facing communicators, from how to leverage social media more effectively to how to mitigate a crisis by employing smart multi-platform communications techniques. The 30-minute sessions will be intensive, idea-packed training workshops to help communicators at all skill levels execute high-return initiatives.

Top communicators from leading corporations, nonprofits and agencies will conduct the How-To training sessions. They include, Keynote Speaker Donna Fenn author of "Upstarts: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit From Their Success" and trainers Ashley Pettit of Southwest Airlines, Steve Dahllof of Ogilvy PR, Diane Thieke of Dow Jones, Wendy Harman of the U.S. Red Cross and Anne Carelli of Coca-Cola Company. For a complete list of trainers, go to

"PR News' mission is to give communicators the blueprint to smartly leverage their trade, whether it's for a small campaign, a large initiative, or to manage their organization's reputation and market share," says Diane Schwartz, VP/Group Publisher of Access Intelligence's Media/PR Group. "Our new How-To Conference gives our audience an in-person forum to learn the most important, practical tactics to be successful in 2010 during what we all know will be a challenging business environment."

Register now at

The PR News How-To Conference, sponsored by BurrellesLuce, will be held the day after the annual PR People Awards luncheon, during which the top PR people and the "15 to Watch" young PR stars are recognized.

For sponsorship and exhibit information, contact Diane Schwartz at PR News is published by Access Intelligence LLC. The PR News family of products also includes the weekly PR News publication, Webinars, PR Guidebooks, PR News Training Academy, Platinum PR Awards, PR People Awards, Nonprofit PR Awards, 15-to-Watch, CSR Awards and more. Visit us at

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