SOURCE: The Rogers Group

November 24, 2008 18:30 ET

PRSA Awards The Rogers Group Top Honors for Environmental and Digital Campaigns

LOS ANGELES, CA--(Marketwire - November 24, 2008) - The Rogers Group (TRG) won two PRism awards in "green" marketing and digital technologies, further reinforcing their growing stature in these burgeoning public relations arenas. TRG received these public relations industry awards from the Los Angeles Area Chapter of the Public Relations Society of America, for work with home appliance manufacturer Bosch and the California Department of Public Health's Tobacco Control Program.

"While digital and 'green' marketing have become buzz words in our profession, these awards showcase our use of innovative tools in ways that effectively take our clients' messages to new levels," said Lynne Doll, president of the agency.

To garner recognition for Bosch's eco-friendly products and environmental leadership, TRG created a year-long campaign including aggressive media relations, partnerships and promotions, and signature events including the "100 Mile Menu": an organic, locally-sourced meal prepared on Bosch's latest cooktops before the eyes of VIP New York media. The campaign also garnered marquee articles in The Wall Street Journal and Newsweek, which resulted in media impressions exceeding 125 million.

Breathing new life into the anti-smoking message through the use of digital strategies, TRG created the Be A Reel Hero contest for the California Department of Public Health's Tobacco Control Program. This innovative contest utilized Web 2.0 technology in asking California residents to create the next great anti-tobacco TV commercial. The campaign utilized strategic online marketing efforts and outreach to film, advertising, technology and video contest blogs. Votes from the public helped to choose the finalists who were highlighted in a press conference at the state's capitol. The winning commercial then aired during an episode of "American Idol." The Be A Reel Hero campaign was also honored in the NPHIC 2008 Awards for Excellence in Public Health Communication.

About The Rogers Group

One of the largest public relations and strategic communications firms on the West Coast, The Rogers Group (www.rogerspr.com) provides a full range of strategic communications to business, government and nonprofit organizations.