SOURCE: PRSA -- San Francisco Chapter

June 18, 2010 13:23 ET

PRSA-San Francisco Chapter Announces 2010 Northern California Silver and Bronze Anvil Award Winners

PRSA-SF Board Member Rhonda Silva Receives Lifetime Public Service Award

SAN FRANCISCO, CA--(Marketwire - June 18, 2010) -  The San Francisco Chapter of the Public Relations Society of America (PRSA-SF) announced its annual Northern California Silver and Bronze Anvil Awards last night.

The Anvil Awards recognize excellence in public relations strategy and execution and take into account creativity in many forms -- from innovative planning to problem solving, to original and eye-catching campaigns with long-lasting impressions.

The awards were presented before a capacity crowd at Roe Nightclub in San Francisco. The event brought together some of the best and brightest in PR from the greater Bay Area. Five-Time Emmy Award Winner Tom Vacar of KTVU/Fox Channel 2 presented the awards, and cool jazz sounds were provided by Ladditude featuring Michael Ladd on the saxophone.

"These awards recognize outstanding achievements by our peers, and our chapter is proud of the local PR talent we represent," said Krysta Pellegrino, President of the PRSA-SF. "The winners represent a variety of different companies and organizations that reflect the diversity, expertise and creativity of PR practitioners in the Bay Area. Each one of them is a model for our industry."

The awards were independently judged by the West Virginia chapter of PRSA.

The Lifetime Public Service Award was given to long-time, dedicated PRSA-SF Board member Rhonda Silva, with the "The Best in Show Award" going to Ketchum Public Relations for its creativity and excellence in multiple campaigns. The other winners (listed below) had much to celebrate as well.

List of Winners:

Silver Anvils -- awarded to agencies and organizations that enacted complete public relations programs incorporating sound research, planning, execution and evaluation -- were awarded to the following agencies and organizations:

Access Communications
Brown Miller Communications
Carmichael Lynch Spong (2 silver Anvil Awards)
Cohn and Wolfe
CoActive Public Relations
Fineman PR (2 silver Anvil Awards)
Ketchum Public Relations (2 silver Anvil Awards)
Trainer Communications (received an Anvils first-ever perfect score)

Bronze Anvils -- which recognize outstanding public relations tactics for individual items or components of programs or campaigns -- were awarded to the following agencies and organizations:

Allison & Partners
AMF Media Group
Brown Miller Communications
Carmichael Lynch Spong
Ketchum Public Relations (2 Bronze Anvil Awards)
Sierra Communications
Weber Shandwick + Assists

The awards were sponsored by Safeway, Genentech, BeyondPix, BusinessWire, Marketwire and Working Images Public Relations.

The Public Relations Society of America, based in New York City, is the world's largest organization for public relations professionals. The Society has nearly 32,000 professional and student members. PRSA is organized into more than 100 Chapters nationwide.

The San Francisco Chapter of PRSA is a dynamic group of public relations professionals dedicated to the advancement of the profession. PRSA-SF members have access to a wealth of professional development, career and networking opportunities. PRSA-SF hosts the Silver and Bronze Anvil competition each year, making it a priority to honor best PR practices and profile PR role models as part of its mission.

For more information about PRSA-SF and/or the Silver and Bronze Anvil Awards, please visit our web site at

Contact Information