SOURCE: PUMA

PUMA

June 17, 2010 04:00 ET

PUMA Commemorates Roger Milla's Legendary Run With Animated Short "Le Lion Indomptable"

20 Years Later, Roger Milla's Four Improbable Goals and Unforgettable Celebratory Dance Gets Animated Treatment From New York Artist James Blagden

HERZOGENAURACH, GERMANY--(Marketwire - June 17, 2010) -  Commissioned by Sportslifestyle brand PUMA, the heavily celebrated story of Roger Milla and the Cameroon national team's run during the 1990 World Cup has been retold in animated form, exactly 20 years later. Entitled "Le Lion Indomptable" (The Indomitable Lion), the new original short uses football legend Roger Milla's own words and voice to chronicle his journey from retirement, to the Quarter Finals, to the history books. Co-created by artist James Blagden, the piece celebrates Africa's central role in the 2010 World Cup and PUMA and Blagden hope it will bring luck to Cameroon, Ghana and Ivory Coast after some incredible, and some difficult, first round matches.

In 1990, 38 year old Roger Milla came out of retirement and led the Cameroon National Team to an improbable run on the world's greatest football stage. His four goals helped the Indomitable Lions make history as the first African team to reach the Quarter Finals. Led by Milla's inspired play, Cameroon beat mighty Argentina, advanced from their group and became the first (and so far still the only) African team in history to get past the round of 16. Milla and Cameroon's success filled the hearts of all African national teams, and has remained a source of inspiration for them this month in South Africa.

The animated representation of Milla and Cameroon's incredible 1990 performance can be viewed beginning Thursday, June 17 on PUMA's YouTube channel and can easily be shared amongst global Football fans via social sites such as YouTube, Facebook and twitter. Milla was interviewed at his home in Yaounde by film and video director Ian "Emma" Bonhôte of Pulse Films. Brooklyn-based artist James Blagden did the illustration and animation. Blagden's work includes Dock Ellis and the LSD No-No and animated sequences in Straight Outta LA, an ESPN 30 for 30 documentary about the LA Raiders directed by Ice Cube.

"West and Central African art has had a big influence on my work," Blagden says, "Particularly the paintings of Chéri Samba and the hand-painted movie posters of Ghana. I've been working in a lot of black and white lately, but this felt like a good time to return to color."

Original music for the piece was composed by Duke Amayo of Antibalas Afrobeat Orchestra, members of Fu-Arkist-Ra, and Joel Saladino. Antibalas' work includes collaboration on the smash Broadway musical "Fela!" which chronicles the life of iconic Nigerian musician Fela Kuti.

The video will be available in Milla's native French and with English, German and Spanish subtitles.

PUMA
PUMA is one of the world's leading sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the values of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. The Black label features collaborations with renowned designers such as Alexander McQueen, Yasuhiro Mihara and Sergio Rossi. The PUMA Group owns the brands PUMA and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit www.puma.com.

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