May 05, 2010 06:00 ET

Paddy Power Banks on Unica for On-Demand Web Analytics

Unica NetInsight Optimises Interactive Marketing Initiatives for Leading European Gaming Company

WALTHAM, MA and EGHAM, UK--(Marketwire - May 5, 2010) -  Unica Corporation (NASDAQ: UNCA), the recognized leader in marketing software solutions, today announced that Paddy Power, one of the UK's largest gaming companies and the largest in Ireland, has selected Unica's next-generation web analytics solution, NetInsight OnDemand, to provide advanced player-level web analytics and optimise its online customer experience.

Paddy Power encompasses a broad range of online offerings -- from sports betting to online poker, financial spread betting, lotteries and more. Unica's web analytics solution will be rolled out across the entire web property, enabling Paddy Power to measure site performance and tailor the site to better meet the needs of its customers.

"Paddy Power strives to create the best possible experience for our customers and it's essential that our website performs to the highest standards," said Stephen Lovell, Online Product Manager, Paddy Power. "After a rigorous selection process, we look forward to working with Unica to help us continually improve our offering, making it fun, quick and simple to use."

"Online gaming is a fast-moving, robust sector of the internet economy, and Paddy Power is one of the industry's most advanced and innovative brands," said Chris Manton-Jones, VP & Managing Director, International Operations, Unica. "We continue to gain momentum in the online gaming industry, with worldwide companies including, Full Tilt Poker and PKR using our OnDemand and Enterprise products. This latest win further reinforces our presence in this market."

Paddy Power worked with SCL, a web analytics consultancy and Unica partner, to provide consultation; SCL will play a central role in the implementation and day-to- day management of the solution.

Unica has a specialist team focused on the gaming industry and a set of marketing solutions for the needs of operators and B2B gaming providers. All of Unica's product offerings will be showcased at the company's upcoming user conference, the Marketing Innovation Summit, May 16-19, at the JW Marriott Grande Lakes in Orlando. For additional information on MIS, please visit

Available as an on-demand or on-premise solution, Unica NetInsight delivers unique self-service capabilities built on a flexible and open data architecture. NetInsight allows marketers throughout the enterprise to perform in-depth analysis of website visitor behavior by cleanly separating tagging from the way that data is analyzed. NetInsight's role-based flexibility enables business users to streamline exploratory ad-hoc analysis and custom reporting for a quick view of trends, success indicators, and visitor behavior.

About Unica
Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica's advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica's unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,500 customers worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit

Note to Editors: Copyright 2010 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company's Annual Report on Form 10-K for the fiscal year ended September 30, 2009 under "Risk Factors", which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

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