SOURCE: eStara

October 30, 2006 08:30 ET

Palm Beach Post Gets Chatty With Customers

Newspaper Deploys eStara Click to Chat Across Website to Enhance Customer Service

RESTON, VA -- (MARKET WIRE) -- October 30, 2006 -- eStara, leading provider of proactive conversion solutions for enhancing online sales and support initiatives, today announced that visitors to now can instantly get answers to their questions by using eStara's Click to Chat feature. The Palm Beach Post has deployed eStara's Click to Chat solution throughout its Website, becoming the first newspaper to implement a chat feature for online customer service. The application is proactively deployed only when service representatives are available using business rules tied to hours of operation.

"I love the way the chat button only appears when our staff is on duty," said General Manager Dan Shorter. "And, customers can print the conversation to use later, speak free to our customer service staff and receive direct links to Websites through the chat session. We're pleased to be the first newspaper to use this chat feature."

eStara's Click to Chat enables online readers to directly communicate with a human customer service representative at the click of a button. Analyst research shows that enriching e-commerce with these real-time communication options reduces shopping cart abandonment, increases transaction conversion rates and boosts revenue.

"During a time when other newspapers are searching for ways to properly capitalize on the Internet, the Palm Beach Post continues to be a trailblazer within the industry by implementing technology solutions to proactively engage Web browsers," said John Federman, CEO, eStara. "With chat, the Palm Beach Post is enhancing its award-winning online service strategy to deliver the right form of contact at the right time."

The Palm Beach Post has been working with eStara for eighteen months to provide innovative solutions to its key constituents -- readers and classified advertisers. In addition to Click to Chat, the paper is using Click to Call to connect buyers with sellers using live phone connections from their classified and display advertisements.

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About eStara:

eStara is a leading provider of proactive conversion solutions for enhancing online sales. The world's most recognized brands -- including Apple Computer, Continental Airlines, DaimlerChrysler, Dell Financial Services, and Verizon SuperPages -- leverage eStara's OnDemand services to engage customers with the right form of contact at the right time to increase revenue, reduce Website abandonment and improve customer satisfaction. eStara is a wholly owned subsidiary of ATG (Art Technology Group, Inc.) (NASDAQ: ARTG). For more information, visit

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's and eStara's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Further details on these risks are set forth in ATG's filings with the Securities and Exchange Commission (SEC), including ATG's annual report on Form 10-K for the period ended December 31, 2005 and its quarterly report on Form 10-Q for the period ended June 30, 2006, as filed with the SEC. These filings are available free of charge on a Website maintained by the SEC at Additional risk factors related to the subject matter of this press release include: the possibilities that eStara's products and services will not enhance its customers' online sales, increase revenue, reduce Website abandonment or improve customer satisfaction; ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.

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