SOURCE: Marketbright

January 09, 2008 12:18 ET

Panoratio Increases Marketing Effectiveness With Marketbright

Marketbright Platform Enables Panoratio to Efficiently Manage Campaigns While Tracking ROI

SAN BRUNO, CA--(Marketwire - January 9, 2008) - Panoratio, developers of real-time dynamic data discovery and analysis solutions, has chosen and implemented Marketbright's on-demand platform to execute and track their on- and off-line direct marketing initiatives. The Marketbright system has enabled a limited marketing staff to manage multiple simultaneous campaigns and track the resulting return on investment.

Panoratio selected Marketbright for its ease of use and on-demand architecture that allowed them to utilize the platform immediately and see rapid results from their direct marketing efforts. "Marketbright makes it painless to execute and track online and print campaigns with limited resources," said Raj Patel, Panoratio director of marketing. "The straightforward interface allows someone who is not a Webmaster to create customized landing pages, and the comprehensive reporting tool helps me understand the effectiveness of all aspects of each campaign."

The Marketbright system has made Panoratio's marketing more efficient and increased its effectiveness. Leveraging technology to automate specific marketing processes, Marketbright allows companies to focus on messaging and optimizing campaign costs. Marketbright technology makes it easier to manage a marketing web site and generate landing pages for various campaigns. Maximum conversion rates are obtained by scoring generated leads so only qualified and validated opportunities are passed into your sales system and then tracked through the sales cycle.

About Panoratio

Panoratio was spun-out of Siemens AG, and founded as a software company in 2003. The company develops and markets discovery tools that enable fast, dynamic analysis to occur in-memory on any computer-through a patented process for rendering large, complex data sets into a proprietary file format-the Portable Data Image™ (.pdi™). The .pdi format is transparently compressed, and is ideally suited for archiving, distribution and syndication of large amounts of historic analytical data. All queries return in fractions of seconds, and complete analysis can occur in a fraction of the historical time. This solution enables companies to analyze large, complex amounts of data, interactively, and helps them detect, discover and understand interrelationships that would ordinarily remain hidden (Dynamic, Interactive, Predictive and Descriptive Data Mining). In contrast to conventional BI methods, with Panoratio, there is practically no limit to the complexity of the data which can be analyzed. Panoratio's customers include, among others, AOK, Insight Health, Robert Bosch Hospital, Yahoo!, AOL Deutschland, United Internet, AVIS, and Sixt AG.

About Marketbright

Marketbright provides an on demand marketing automation solution which allows companies to implement self-service campaign execution and demand generation, automate lead scoring and nurturing, and to gain visibility into closed-loop campaign-to-cash metrics via real-time dashboards. The integrated marketing platform results in a full 360-degree view of your customer's interactions, and this information is used to route only valuable, qualified leads into your sales CRM. Marketbright's customers include Business Objects, Varonis and EVault. Marketbright is headquartered in San Bruno, CA. For more information, visit the company's Web site at

Contact Information

  • Press Contact:
    Zenobia Austin Godschalk
    ZAG Communications
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