April 23, 2010 13:00 ET

Panvidea to Sponsor VideoSchmooze 2010

NEW YORK, NEW YORK--(Marketwire - April 23, 2010) - Panvidea, a global leader in the on-demand processing, preparation and distribution of entertainment and advertising content, is to be a supporting sponsor of VideoSchmooze at the end of April, 2010. 

This leadership and networking event, taking place at the historic Hudson Theatre in New York on 26th April 2010, will discuss the transition of mobile and online video from free and ad-supported business models to paid content models - either via subscription or pay as you go terms - and will be moderated by VideoNuze editor Will Richmond.

The panel discussions will focus on how the shift to a paid model will transform the media and entertainment industry – including music, broadcast & cable, filmed entertainment, and sports video. Some of the additional topics planned for debate are the extent to which certain content models are more important than others and how convergent devices will play a critical role in the evolution of the industry.

Chris Cali, Co-founder and CEO of Panvidea, said: "The VideoSchmooze event will discuss key issues that are becoming increasingly relevant to the business of digital content distribution. As well as discussing digital video business strategies and networking with online video industry colleagues, we'll also be able to share with them the myriad benefits of utilizing cloud-based software in the video processing and digital distribution process."

Regardless of the underlying business model, content owners and advertisers need the ability to quickly and cost-effectively prepare content for any platform, network, or device, in order to seize the evolving commercial opportunity of online video. Outsourcing the video encoding and post production process to cloud-based applications such as Panvidea, allows users to automate many expensive and time-consuming tasks usually conducted in house using expensive hard and software based solution. Panvidea's instantly scalable application helps media companies manage risk and maximize ROI so that they can apply their core competencies to explore new business opportunities and monetize their media more effectively.

Originally branded mPOINT, which was founded in November 2007, the company rebranded to become Panvidea in March 2010, with co-founder Chris Cali as CEO. The brand relaunch heralded a number of enhancements to features and functionality, to capitalise on the closure of a second round of investment.

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