SOURCE: Parachute Marketing Group

October 02, 2007 13:56 ET

Parachute Marketing Group's Bluetooth Proximity Marketing Campaign Hits Record 49% Conversion Rate; Hypertag Featured in Exhibitor Magazine

CHICAGO, IL--(Marketwire - October 2, 2007) - Parachute Marketing Group, the U.S. Authorized Partner for Hypertag is celebrating the start of a fantastic fall for Bluetooth Proximity Marketing. Wisconsin, Iowa and Nebraska's state fairs featured Hypertag's industry-exclusive wearable versions, as will all Northwestern University football games this season.

Parachute's Hypertag campaign at the Wisconsin state fair reached a record-breaking 49% conversion rate in September, far above the typical target 25% conversion rate for a successful campaign. Visitors to the fair downloaded a series of free ringtones and wallpapers to their cell phones via the wearable Hypertag units.

"All of our campaigns this year have been prime examples of the amazing flexibility of our industry-exclusive wearable Bluetooth proximity marketing devices. After designing and implementing programs at state fairs, festivals and trade shows, we have shown that Hypertag units are a perfect way to activate a brand and educate consumers at the point of sponsorship," says Parachute President and CEO, Brett Cutler.

Parachute is also featured in Exhibitor Magazine's "New Tools" edition this month in print and online, describing the incredible value that Hypertag brings to the B2B trade show business. Outfitted with wearable and fixed-unit Hypertags, trade show staff can both provide unique and rich, multi-media content to a users cell phone along with creating significant drive to the client's booth.

Exhibitor reaches over 30,000 subscribers each month via its print edition and their website receives over 150,000 unique visitors each month. An excerpt is below:

"Exhibitors have discovered that today's smaller, gadget-loaded cell phones make great marketing tools. Hypertag Ltd., a Bluetooth proximity-marketing service, can broadcast messages, screen savers, wallpaper, and ring tones directly to attendees' phones for free. Hypertag uses fixed and wearable devices to transmit the messages. The fixed device can be set up in a kiosk in the booth, while the wearable bug allows staffers to interact with attendees."

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Cutler went on to say, "Bluetooth proximity marketing is the future of direct marketing that combines mobile, one-to-one and brand activation. With the launch of our new products in January, we are looking forward to closing out a successful year while gearing up for the explosive 2008 year."


Hypertag ( is a proximity marketing technology provider which allows brands to deliver rich, interactive content to consumers based on their proximity to a fixed physical location. This ensures that brands can reach their target audience at a time and place that puts their offer into a direct and relevant context when a consumer is most receptive.

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