SOURCE: Paradigm Learning

August 11, 2008 14:07 ET

Paradigm Learning Releases Latest Client Story on Strategic Alignment

How Ameristar Casinos Is Teaching New Employees Corporate Values and Culture

TAMPA, FL--(Marketwire - August 11, 2008) - Paradigm Learning, a leader in the design of corporate business games, business simulations and Discovery Maps®, has released its latest client story on Ameristar Casinos, a leading gaming and entertainment company. Ameristar sought a fast, effective way to welcome large numbers of new employees into the family and reassure existing employees despite the company's rapid growth. The company turned to a unique learning methodology, Discovery Maps®, to bring these critical messages of organizational change to life.

In this client story, How Ameristar Casinos Is Teaching New Employees Corporate Values and Culture, Ameristar, through a series of acquisitions and expansions, found itself in major growth mode. One of its biggest acquisitions was a Chicago-area casino, which brought 1,300 employees into the organization: employees who were used to doing things the way the previous owners expected.

The client story goes on to talk about how, because of Ameristar Casinos' growth, speed was essential. After researching various options for an approach that would meet the desired objectives, Ameristar partnered with Paradigm Learning to create a highly engaging and interactive program that would rapidly convey key information about the company's vision, strategy and goals.

Considering Ameristar's game-oriented culture, it was no surprise that discovery learning and Discovery Maps® were a good fit. "It was a brilliant match," Jared Satz, corporate training director with Ameristar, notes. "It added significant value to the orientation process. It really imparted the critical information we needed, and, just as important, it added great fun to our training program."

Armed with this initial success as well as post-session feedback, executives decided that the Discovery Maps® experience would be a great way to remind current employees that despite the rapid changes taking place within the company, its core values were not changing. So, within four months of implementing the Discovery Maps® methodology in the Chicago area, it was introduced to every Ameristar location, and more than 10,000 employees had a chance to experience it for themselves.

Read about how they did this and the results they received as a result of this corporate training program in How Ameristar Casinos Is Teaching New Employees Corporate Values and Culture. For more Information on Ameristar Casinos or Discovery Maps®, contact Diana Blackburn at or 813-287-9330.

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