Parks Canada

Parks Canada

November 06, 2007 13:48 ET

Parks Canada Wins National Tourism Award

VICTORIA, BRITISH COLUMBIA--(Marketwire - Nov. 6, 2007) - Parks Canada has won the Tourism Industry Association of Canada's (TIAC) 2007 Business of the Year Award (Multiple-Unit) for its outstanding contribution to the Canadian travel and tourism industry. Parks Canada Agency Chief Executive Officer Alan Latourelle received the award at a TIAC ceremony last night in Victoria, British Columbia.

"This is a great honour for Parks Canada, and reflects the incredible dedication and quality of Parks Canada employees throughout the country," said Mr. Latourelle. "Our 5,500 employees across the country do a magnificent job managing Canada's outstanding national parks, historic sites and national marine conservations areas on behalf of the people of Canada and other visitors from around the world. It's very gratifying to be recognized for this incredible work."

The award recognizes the company that operates a multiple-unit (decentralized) business whose significant contribution to the tourism industry is reflected in the energy, commitment to service and vision that is evident in its operations. Areas of consideration include: visitor satisfaction; focus on human resources; business results; positive contribution to image of Canada's tourism industry; involvement in tourism community (local, provincial and/or national); and vision for the future.

Parks Canada is the largest provider of natural and cultural tourism products Canada-wide and its iconic destinations form the cornerstones of the Canadian tourism industry. Parks Canada protects and presents 157 national historic sites, 42 national parks and 3 national marine conservation areas. Among these are eight UNESCO World Heritage Sites. Thanks to 5,500 devoted employees, hundreds of tourism partners, and more than 4,000 volunteers, Parks Canada ensures that its 22 million domestic and international visits are enjoyed through high quality, authentic learning and travel experiences that are based on Parks Canada's values and that foster a sense of Canadian identity.

TIAC represents the broad interests of Canada's tourism industry, which contributes approximately $66 billion annually to the Canadian economy. It is the lead organization on national tourism issues, and also works to support provincial, territorial, regional or municipal tourism industry organizations when requested.

Also available on the Internet at under Media Room.

Contact Information

  • Parks Canada
    National Corporate Communications Branch
    Michele Monette
    Media Relations