Parlay Entertainment Inc.
TSX VENTURE : PEI

Parlay Entertainment Inc.

September 11, 2009 15:00 ET

Parlay Announces the Launch of its PGS Managed Solution and the Completion of the First of Many Network Partnerships

LONDON, UNITED KINGDOM--(Marketwire - Sept. 11, 2009) - Parlay Entertainment Inc. (TSX VENTURE:PEI), is pleased to announce the launch of its Parlay Game Services (PGS) Managed Solution platform and the completion of the first three managed services agreements. The launch of the first network partner will coincide with the EiG conference in Copenhagen next week, with the others ramping up in sequence throughout September and October.

Parlay announced the Alderney-based PGS offering in July of this year as an internationally focused central liquidity solution, offering remote gaming and Registration, Verification and Banking services. Built on the Parlay5 multi-language and multi-currency technology, PGS allows pooling of liquidity across currencies - something crucial to those operators who wish to expand into the rapidly expanding global market. The PGS platform will also leverage several recently completed technology partnerships to offer new content and enhanced functionality for the network, which have been developed and tested by other leading software development firms.

"We are thrilled to be able to extend our business model from a software development and licensing firm to an internationally-focused turn-key managed solutions provider," said Perry Malone, Chief Technology Officer for Parlay. "Our initial Network Partnerships represent a broad spectrum of businesses which will focus on existing and new gaming markets, and which will leverage off their existing liquidity pools. The details of each Network Partnership will be released as they launch."

Scott White, Parlay's Chief Executive Officer, added: "These new customers - and the level of interest we are seeing from our customers and new prospects - validates the expansion of our business model into this value-added services offering. The fact that we are able to utilize our commercial-grade, award-winning technology platform with newly established technology partnerships gives Parlay an enhanced solution, providing more selection to an unlimited customer base. We are very excited about the future of our PGS offering."

About Parlay Entertainment

Parlay Entertainment Inc. is one of the pioneers and technology leaders in the online gaming industry. As the inventor and holder of Internet bingo(1) patents, Parlay was the first company in the world to develop and deploy a commercial Internet bingo product. Parlay offers its customers a number of technology solutions which include the commercial deployment of its award winning software along with value-added Parlay Game Services managed solutions in Alderney and North America. PGS includes hosting services, shared games and, in the case of PGS Alderney, pooled liquidity across the European marketplace. Some of the world's best known brands use Parlay solutions. Parlay's head offices are located in Oakville, Canada. Parlay is licensed or certified to conduct business in Alderney, the United Kingdom, Isle of Man and Malta.

This document may contain statements about expected future events and/or financial and operating results of Parlay Entertainment Inc. that are forward-looking. By their nature, forward-looking statements require the Company to make assumptions and are subject to inherent risks and uncertainties. There is significant risk that predictions and other forward-looking statements will not prove to be accurate. Readers are cautioned not to place undue reliance on forward-looking statements as a number of factors could cause actual future results, conditions, actions or events to differ materially from the targets, expectations, estimates or intentions expressed in the forward-looking statements.

(1) United States Patent No. 6,585,590, Canadian Patents No. 2,340,152 and 2,618,843, with other Patent applications pending in other countries

(C) 2009 by Parlay Entertainment Inc.

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