Parlay Entertainment Inc.

Parlay Entertainment Inc.

January 10, 2007 00:01 ET

Parlay Entertainment Appoints Steve Cook as European Managing Director

LONDON, UNITED KINGDOM--(CCNMatthews - Jan. 10, 2007) - Parlay Entertainment Inc. (TSX VENTURE:PEI), the world's leading supplier of Internet bingo solutions, is pleased to announce the appointment of Steve Cook as Parlay's European Managing Director.

"Steve brings 14 years of gaming experience to Parlay, along with great talent and skills both in sales and in business leadership in the high-tech gaming industry," said Peter Trinz, Senior Vice President at Parlay. "Drawing on his background, Steve will be central to setting up the company's European infrastructure whilst at the same time providing support for sales, marketing, operations and business strategy."

Mr. Cook, who will be based full-time in the UK, brings to Parlay a wealth of i-gaming experience, having most recently served as the European Managing Director of Tribeca Tables Europe Ltd. since 2003, where he established Tribeca as one of the world's leading poker software providers. At Parlay, he plans to focus on driving new business in addition to working closely with Parlay's existing London-based clients.

"I am excited about the opportunity to join the Parlay team," said Mr. Cook. "Parlay has an excellent track record as the global leader in the rapidly growing online bingo sector and I look forward to contributing to their strategic focus and aggressive growth strategy in Europe."

Mr. Cook will join with the Parlay team when they exhibit at ICEi, Earls Court, London, January 23 - 25. If you wish to contact him regarding new sales or other inquiries, please email him at

About Parlay Entertainment

Parlay Entertainment Inc. is the world's leading developer and dominant licensor of Internet bingo solutions. As the inventor and patent holder of Internet bingo(1), Parlay is the first company in the world to develop and deploy a commercial Internet bingo product. Parlay Bingo is available in both 75-number and 90-number versions and is complemented by a full suite of lottery and casino games. Our multi-player, multi-platform technology is used to power more online bingo sites than any other software provider in the world. Some of the world's best-known brands use Parlay Bingo solutions, including Virgin, Yahoo! UK and Ireland and MSN. Parlay is headquartered in Oakville, Canada with offices in Bridgetown, Barbados and Valletta, Malta.

For more information on Parlay solutions and services, please visit our Web site at

This document may contain statements about expected future events and/or financial and operating results of Parlay Entertainment Inc. that are forward-looking. By their nature, forward-looking statements require the Company to make assumptions and are subject to inherent risks and uncertainties. There is significant risk that predictions and other forward-looking statements will not prove to be accurate. Readers are cautioned not to place undue reliance on forward-looking statements as a number of factors could cause actual future results, conditions, actions or events to differ materially from the targets, expectations, estimates or intentions expressed in the forward-looking statements.

(1) United States Patent No. 6,585,590 "Method and system for operating a bingo game on the Internet", with other Patent applications pending in other countries.

The TSX Venture Exchange does not accept any responsibility for the adequacy or accuracy of this release.

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