Parlay Entertainment Inc.
TSX VENTURE : PEI

Parlay Entertainment Inc.

January 23, 2007 05:01 ET

Parlay Entertainment Puts a New Spin on an Old Game with Bingo Bets'TM'

A revolutionary new game from Parlay Entertainment lets players double their fun with online bingo.

OAKVILLE, ONTARIO--(CCNMatthews - Jan. 23, 2007) - Parlay Entertainment Inc. (TSX VENTURE:PEI), the world's leading supplier of Internet bingo software, is pleased to announce the release of Bingo Bets™, a patent-pending game that breaks new ground in the online bingo marketplace. For the first time ever, bingo players are able to place fixed-odds wagers on upcoming bingo games.

Bingo Bets has been integrated into the Parlay Bingo interface and allows players to view the progress of both their purchased bingo cards and their Bingo Bets at the same time. All bets are based on the six numbers drawn before the last number of the bingo game.

Nine different wagers are available, including:

- Lucky Number - Will a player's lucky number be called?

- Bingo War - Will the first number be higher or lower than the last?

- Oddly Enough - Will there be more odd numbers than even?

"Bingo Bets is an innovative feature that sets our bingo product apart from anything else on the market," says Perry Malone, CTO, Parlay Entertainment. "Bingo players are sure to love the increased excitement that comes from additional chances to win at bingo and operators will appreciate the fact that it offers a new profit centre for their business."

The new game is just the latest feature to be added to Parlay 4, Parlay Entertainment's industry-leading bingo platform. Other advancements in the past year include mini-slots integrated into the bingo screen, as well as a fun, stylish update to the look of the bingo interface itself.

A demonstration version of the game is now available on Parlay Entertainment's game showcase, which can be found at: www.parlaygroup.com.

Members of the Parlay team will be on-hand to demonstrate the game at the International Casino Exhibition, Earls Court, London from January 23 - 25. Personal meetings at ICE can be arranged through the Parlay website, www.parlaygroup.com, or by emailing sales@parlaygroup.com.

About Parlay Entertainment

Parlay Entertainment Inc. is the world's leading developer and dominant licensor of Internet bingo solutions. As the inventor and patent holder of Internet bingo(1), Parlay is the first company in the world to develop and deploy a commercial Internet bingo product. Parlay Bingo is available in both 75-number and 90-number versions and is complemented by a full suite of lottery and casino games. Our multi-player, multi-platform technology is used to power more online bingo sites than any other software provider in the world. Some of the world's best-known brands use Parlay Bingo solutions, including Virgin, Yahoo! UK and Ireland and MSN. Parlay is headquartered in Oakville, Canada with offices in London, England, Bridgetown, Barbados and Valletta, Malta.

For more information on Parlay solutions and services, please visit our Web site at www.parlaygroup.com

This document may contain statements about expected future events and/or financial and operating results of Parlay Entertainment Inc. that are forward-looking. By their nature, forward-looking statements require the Company to make assumptions and are subject to inherent risks and uncertainties. There is significant risk that predictions and other forward-looking statements will not prove to be accurate. Readers are cautioned not to place undue reliance on forward-looking statements as a number of factors could cause actual future results, conditions, actions or events to differ materially from the targets, expectations, estimates or intentions expressed in the forward-looking statements.

(1) United States Patent No. 6,585,590 "Method and system for operating a bingo game on the Internet", with other Patent applications pending in other countries.

The TSX Venture Exchange does not accept any responsibility for the adequacy or accuracy of this release.

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