Parlay Entertainment Inc.
TSX VENTURE : PEI

Parlay Entertainment Inc.

January 22, 2008 08:34 ET

Parlay Entertainment Teams With NetPlay TV to Power Big Box Bingo

Leading bingo software developer and interactive television gaming company will further develop bingo TV show

LONDON, UNITED KINGDOM--(Marketwire - Jan. 22, 2008) - Parlay Entertainment Inc. (TSX VENTURE:PEI), the world's leading supplier of Internet bingo software, and NetPlay TV plc (AIM:NPT), the interactive TV gaming company, are pleased to jointly announce an agreement to further develop Big Box Bingo, one of NetPlay TV's core properties.

The multi-phase plan sees Parlay developing an online bingo solution that lets fans of the Big Box Bingo TV show play additional bingo games and a host of slot games online. Additional phases over the coming months will include mobile phone integration, television streaming and the integration of Parlay's back-end software to power the televised bingo game.

Big Box Bingo launched in July 2007 and became the UK's first-ever live interactive TV game show. Airing weekly on Sky Channel 847, the show allows viewers to play along with an interactive bingo game from the comfort of their own homes. Big Box Bingo features larger-than-life sets, beautiful models and an enthusiastic host. Players purchase and print cards at BigBoxBingo.com, or they can choose to receive them through the post.

"Our formula of a quality live TV show, big prizes and the ability to mark real bingo cards at home has already proven to be a winning combination," said Martin Higginson, Chairman and CEO of NetPlay TV. "By combining the flexibility of the Internet with the trusted medium of television, we've created a potent new gaming product that players really love.

"It is a natural progression to extend the offering online, allowing our customers to play bingo and other online games any time they please. Our partnership with Parlay will harness the power of Parlay software, as well as Parlay's considerable experience in the online bingo space. This is the next step in our mission to offer a truly converged gaming experience."

"Big Box Bingo is one of the most exciting bingo games we've ever seen," said Steve Cook, European Managing Director for Parlay Entertainment. "We're pleased that NetPlay TV has chosen us to help them further develop the interactive features of the show, including mobile phone and further web integration."

NetPlay TV plc also produces Live Roulette TV show, also airing on Sky Channel 847 from 12 noon till 4am every day of the week. As part of the agreement, Parlay will also add additional web games to the Live Roulette offering as it migrates to its new domain; www.supercasino.com. The addition of these web games will allow its customers to play a variety of casino games online as well as on the TV.

Parlay Entertainment have successfully integrated and launched online bingo with an impressive list of more than 50 gaming operators worldwide, including tier one media and lifestyle brands.

Notes to Editors:

About Parlay Entertainment

Parlay Entertainment Inc. is the world's leading developer and licensor of online bingo software. As the inventor and patent holder of Internet bingo, Parlay was the first company in the world to develop and deploy a commercial Internet bingo product. Parlay Bingo is available in both 75-number and 90-number versions and is complemented by a full suite of lottery and casino games. The company's multi-player, multi-platform technology is used to power more online bingo sites than any other software provider in the world. Some of the world's best-known brands use Parlay Bingo solutions, including Virgin, AOL and Yahoo. Parlay also powers two leading European bingo networks operated by St. Minver and The Gaming Network. Parlay is headquartered in Oakville, Canada with locations in Bridgetown, Barbados, Valletta, Malta.

About NetPlay TV plc

NetPlay TV plc is listed on the AIM market of the London Stock Exchange (NPT). NetPlay TV operates a number of interactive gaming services under a UK gaming license, including Live Roulette and Big Box Bingo. www.liveroulette.com www.bigboxbingo.com. These services can also be viewed live on television on Sky Channel 847 12 noon - 4am. Virgin One 12 midnight - 3am, and Bravo TV 1am - 4am.

The company is focused on the delivery of a converged interactive gaming experience allowing its customers to interact with its games on a variety of platforms, TV, Internet and mobile from a common integrated wallet.

- Publication photographs are available from Redleaf Communications or www.redleafpr.com.

For more information on Parlay solutions and services, please visit our Web site at www.parlaygroup.com.

This document may contain statements about expected future events and/or financial and operating results of Parlay Entertainment Inc. that are forward-looking. By their nature, forward-looking statements require the Company to make assumptions and are subject to inherent risks and uncertainties. There is significant risk that predictions and other forward-looking statements will not prove to be accurate. Readers are cautioned not to place undue reliance on forward-looking statements as a number of factors could cause actual future results, conditions, actions or events to differ materially from the targets, expectations, estimates or intentions expressed in the forward-looking statements.

The TSX Venture Exchange does not accept any responsibility for the adequacy or accuracy of this release.

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