Parlay Entertainment Inc.
TSX VENTURE : PEI

Parlay Entertainment Inc.

January 22, 2010 00:05 ET

Parlay Game Services Expansion Continues With 24 Network Partners

More contract signings make PGS Europe the fastest growing network in the industry.

LONDON, UNITED KINGDOM--(Marketwire - Jan. 22, 2010) - Parlay Entertainment Inc. (TSX VENTURE:PEI), is pleased to provide an update on the growth of its Parlay Game Services (PGS) Europe managed service offering.

Ten brands are now in production on the PGS Europe network, with another 14 signed and in implementation. The variety of brands ranges from established online gaming sites, such as Bingomania.co.uk and AstroBingo.co.uk, to retail and media companies in a number of different markets.

"PGS Europe represents the only network in the bingo & soft gaming sector to be truly multi-currency and multi-language, and we now have pooled liquidity with English-, Swedish-, Spanish-and, soon, Finnish-speaking players," said Scott White, CEO of Parlay. "Built on the most advanced commercial-grade platform, Parlay5, the PGS Europe network is now the fastest growing network in the industry.

"The recent expansion in our business model - from a software development and licensing firm to an internationally-focused, turn-key, managed solutions provider - is gaining marketplace acceptance," continued Mr. White. "Now companies have a viable option available to them for an international managed solution."

"These customers - and the level of interest we are seeing from our existing customers and new prospects - validates the expansion of our business model into this value-added services offering," said Perry Malone, Parlay's CTO. "The fact that we are able to utilise our commercial-grade, award-winning technology platform with newly established technology partnerships gives Parlay an enhanced solution, providing more selection to a virtually unlimited customer base. We are very excited about the future of our PGS offering."

Parlay's Alderney-based PGS offering became fully operational in the fourth quarter of 2009 as an internationally focused central liquidity solution, offering remote gaming and RVB (registration, verification and banking) services. Built on the Parlay5 multi-language and multi-currency technology, PGS allows pooling of liquidity across currencies - something crucial to those operators who wish to expand into the rapidly growing global market. The PGS platform also leverages Parlay's ever-expanding technology partnerships to offer a broad suite of third party content and product functionality.

About Parlay Entertainment

Parlay Entertainment Inc. is one of the pioneers and technology leaders in the online gaming industry. As the inventor and holder of Internet bingo(1) patents, Parlay was the first company in the world to develop and deploy a commercial Internet bingo product. Parlay offers its customers a number of technology solutions which include the commercial deployment of its award winning software along with value-added Parlay Game Services managed solutions based in Alderney and North America. PGS includes hosting services, shared games and, in the case of PGS Europe, pooled liquidity across the European marketplace. Some of the world's best known brands use Parlay solutions. Parlay's head offices are located in Oakville, Canada. Parlay is licensed or certified to conduct business in Alderney, the United Kingdom, Isle of Man and Malta.

This document may contain statements about expected future events and/or financial and operating results of Parlay Entertainment Inc. that are forward-looking. By their nature, forward-looking statements require the Company to make assumptions and are subject to inherent risks and uncertainties. There is significant risk that predictions and other forward-looking statements will not prove to be accurate. Readers are cautioned not to place undue reliance on forward-looking statements as a number of factors could cause actual future results, conditions, actions or events to differ materially from the targets, expectations, estimates or intentions expressed in the forward-looking statements.

(1) United States Patent No. 6,585,590, Canadian Patents No. 2,340,152 and 2,618,843, with other Patent applications pending in other countries

(C) 2010 by Parlay Entertainment Inc.

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