Lingo Media Corporation
TSX VENTURE : LM
OTC Bulletin Board : LMDCF

Lingo Media Corporation

December 03, 2009 12:01 ET

Parlo & Lion King Joint Venture Sign China Southern Airlines as First Corporate Training Client

TORONTO, ONTARIO--(Marketwire - Dec. 3, 2009) - Lingo Media Corporation (TSX VENTURE:LM)(OTCBB:LMDCF) ("Lingo Media"), a leader in online and print-based English language learning solutions announces that its wholly-owned subsidiary, Parlo Corporation ("Parlo"), a training and assessment platform and its joint venture partner, Lion King Education (International) Group ("LKE"), have signed China Southern Airlines ("China Southern") as the first corporate training client for its English language training platform.

Parlo has worked successfully with its new partner, LKE, who secured this first corporate training client. The service will be used to train more than 5,000 cabin attendants and over 1,200 ground service staff in job-specific spoken English.

The Parlo solution will repurpose China Southern's training manuals to create nearly 150 lessons which teach cabin crews to deliver English language announcements and to handle conversations with passengers and international support staff. The solution integrates Parlo's proprietary speech-recognition system to train and test pronunciation. Animated avatars take the place of live instructors for a fully-scalable solution.

China Southern is the largest international airline operating in China, and the world's fifth largest airline by passengers carried. The airline is aggressively expanding its international routes to establish itself as the airline of choice for international business people and tourists coming to China.

China Southern Airlines Party Secretary Zhang Zi Fang said: "The 2010 Asian Games will attract a large number of foreign visitors to Guangzhou, which is the global headquarters for China Southern. It is our goal that all China Southern cabin crew and ground customer service personnel can speak and communicate fluently in English. This will help us to strengthen our overall services to our customers and position China Southern as the first choice for international travel to and from China. English language fluency allows us to build a truly international airline."

Gali Bar-Ziv, Chief Operating Officer of Lingo Media said, "China Southern was eager to find a training provider which could address its specific needs. The airline required that its existing training materials be adapted for online use in the program as added value to its live training. The program needed to focus on spoken English to help staff quickly upgrade the accuracy of their pronunciation and fluency of speech."

About China Southern Airlines (NYSE:ZNH)

China Southern Airlines (www.csair.com) operates the largest and most technologically advanced airline fleet as well as the most extensive domestic air network in The People's Republic of China with convenient connections to all main cities in the world via close cooperation with all the SkyTeam member airlines. Currently, China Southern Airlines is the 4th largest airline in the world and 1st in Asia; ranked as the largest airline in China for 30 consecutive years and is the only carrier in mainland China in the world's Top 10 passenger airlines.

About Parlo

Parlo is a training and assessment business whose on-line offerings will provide a series of targeted lesson modules to help employees, civil servants & professionals develop their spoken English skills as needed to remain competitive in the workplace and global economy. Parlo is a wholly-owned subsidiary of Lingo Media Corporation.

About Lingo Media (TSX VENTURE:LM)(OTCBB:LMDCF)

Lingo Media Corporation (www.lingomedia.com) is a diversified online and print-based education products and services corporation focused on English language learning ("ELL") on an international scale through its Lingo Learning Inc. subsidiary, a print-based publisher of ELL programs in China, Speak2Me (www.speak2me.com/advertising), an online ELL community, and Parlo, which today is an integrated language and cultural immersion portal (www.parlo.com). Lingo Media has formed successful relationships with key government and industry organizations, establishing a strong presence in China's education market of 300 million students. The Company continues to broaden its presence in China as well as other major English language learning markets, to provide access to world-class English learning solutions on a global scale.

Portions of this press release may include "forward-looking statements" within the meaning of securities laws. Forward-looking statements contained in this press release are made pursuant to the safe harbour provisions of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and involve certain risks and uncertainties. Actual results may vary materially from management's expectations and projections and thus readers should not place undue reliance on forward-looking statements. Certain factors that can affect the Company's ability to achieve projected results are described in the Company's filings with the Canadian and United States securities regulators available on www.sedar.com or www.sec.gov/edgar.shtml.

NEITHER TSX VENTURE EXCHANGE NOR ITS REGULATION SERVICES PROVIDER (AS THAT TERM IS DEFINED IN THE POLICIES OF THE TSX VENTURE EXCHANGE) ACCEPTS RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE

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