SOURCE: PassAlong Networks

October 03, 2007 07:00 ET

PassAlong Networks™, Cynergy and Adobe® FLEX™ Power Next-Generation Digital Music Applications

Rich Media Interfaces Meet Robust Web Services to Benefit Artists and Fans

FRANKLIN, TN--(Marketwire - October 3, 2007) - Media distribution developer PassAlong Networks and Cynergy Systems, Inc., the leader in Rich Internet Application (RIA) development, today announced a series of media products based on Adobe Flex technology. The partnership includes PassAlong's OnTour® concert information widgets and the Speakerheart™ artist-controlled music management and promotions platform; additional music showcase and playlist widgets are currently in development.

"The next generation of successful applications will require the right combination of easy-to-use, rich media front-ends and robust, sophisticated Web services back-ends that include metadata, community and commerce," said Dave Jaworski, CEO of PassAlong Networks. "Many of the best software companies on the planet are having a difficult time achieving this right now."

PassAlong's award-winning OnTour widget brings artists and fans closer together by linking fans to up-to-date tour information and customized artist announcements. The OnTour application is a series of Adobe Flex software-based front widgets that are available on an assortment of platforms and in many customizable forms with easy-to-use interfaces. The widgets tap into an assortment of back-end metadata, including concert, artist and venue information, maps and more than 3 million songs.

Speakerheart is a RIA utilizing Adobe Flex software that enables independent artists to publish, promote and sell their music online. Artists can upload their own music, create track samples, set their own prices and sell it all side-by-side in custom storefronts. Speakerheart artists also have access to promotional tools called Shelves that can be pasted on any website supporting Adobe® Flash® software, including social networks such as Friendster® and MySpace™, plus artist blogs and fan sites.

Cynergy's Vice President Dave Wolf commented, "We've developed a wide range of business and consumer applications using RIA technologies. Given the user experience expectations of digital music fans, RIAs are a perfect fit. Using RIAs for these media products will help foster listener loyalty and depth of engagement, as well as attract new fans."

About Cynergy Systems

For more than 1,400 global customers, the name Cynergy is synonymous with reliable Web, Rich Internet Application (RIA) and Legacy Migration solutions. By leveraging key alliances with Adobe, Microsoft, and many other leading software providers along with its significant design and development expertise, Cynergy has created rich, powerful business and consumer applications for companies in the healthcare, manufacturing, financial services, and government markets.

Cynergy is privately held and headquartered in Washington, D.C.; the Company's U.S. field operations include Rochester, N.Y., Grand Rapids, Mich., and San Diego, Calif. Cynergy's European operation is based in Denmark and its Asia Pacific operation is located in Sydney, Australia. More information about Cynergy can be accessed at www.cynergysystems.com.

About PassAlong Networks™

PassAlong Networks develops digital media innovations and services designed to enhance the Connected Consumer™ ecosystem while empowering artists and fans. PassAlong's core technologies include: media libraries, digital media store-building platforms and Web services through the StoreBlocks™ division; consumer-direct media displays, widgets and notification services through the OnTour® division; non-DRM protection technologies and media tracking through the FreedomMP3™ division; and independent artist self-publishing and promotion through its subsidiary Speakerheart.com. Key partners include Gracenote, Cinema Now and Digonex. Current initiatives include advertising premium incentive programs, ad-supported revenue models, variable-pricing programs, in-car music downloads, mobile devices, media place-shifting and device-shifting, digital video libraries and social networks. Founded in 2002, PassAlong Networks is privately held and based in Franklin, Tennessee. For more information, visit http://www.passalongnetworks.com.

OnTour, StoreBlocks, freedomMP3, PassAlong, Connected Consumer, Passing-and-Points and Speakerheart are trademarks of PassAlong Networks. All other brands are trademarks of their respective owners.

Adobe Flash and Adobe Flex are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.

Contact Information

  • PR Contacts:
    Lindsay Marlow
    Skip Franklin
    PassAlong Networks
    B: 615.425.5864

    Jeff Fox
    The Blueshirt Group, for PassAlong Networks
    B: 415.828.8298

    Jeanne Achille
    The Devon Group, for Cynergy
    (732) 224-1000, ext. 11
    Email Contact