SOURCE: Healthline Networks, Inc.

January 24, 2008 12:08 ET

Paul R. Rostkowski Joins Healthline Networks

Interactive Sales Veteran Will Lead Healthline Ad Services as Company Looks to Build on 2007 Growth

SAN FRANCISCO, CA--(Marketwire - January 24, 2008) - Healthline Networks (, a leading provider of intelligent health information services, today announced the appointment of Paul R. Rostkowski to vice president of Advertising Sales. Mr. Rostkowski will be responsible for capitalizing on the Company's strong growth in 2007, as well as expanding opportunities for advertisers on and for partners within the Healthline advertising network.

"Healthline Networks uses proprietary, Medically Guided Search™ technology to provide advertisers with superior targeting and contextual relevance, capabilities that met with great demand in 2007," said West Shell III, Chairman and CEO of Healthline Networks. "We are excited to have Paul lead our sales efforts, and to scale these opportunities in the rapidly evolving healthcare marketplace."

Mr. Rostkowski joins Healthline Networks from Hoovers, Inc. where he served as vice president for national advertising sales since 2004 and drove a 300% increase in revenue. Prior to Hoovers, Rostkowski was vice president of east coast sales for Winstar Interactive Media, a site-specific sales representation company. Mr. Rostowski also held marketing and sales positions for The Dunn Group, a strategic competitive intelligence consulting firm specializing in the pharmaceutical and healthcare markets, and Trade NZ, the New Zealand Trade Development Board.

"More than 70 million people visited last year for trusted information about their health conditions, disease prevention and management, and drug regimen," said Mr. Rostkowski. "My goal is to build on this momentum to achieve broader implementation and to develop creative marketing solutions for our advertisers and partners."

Mr. Rostkowski will work out of Healthline's New York City headquarters.

About Healthline Networks

Healthline Networks offers an innovative approach to meeting the needs of today's health information seeker. The company's consumer healthcare taxonomy, the largest of its kind, powers a unique suite of intelligent health search, navigation and content services. Combining advanced search technology with deep medical expertise, Healthline and its business partners -- a network of trusted destination sites that include publishers, portals, search engines, employers and health plans -- help consumers navigate the complex world of health information, empowering them to make more confident, informed decisions. Headquartered in San Francisco, Healthline is backed by Aetna, GE/NBC, JHK Investments LLC, Kaiser Permanente, Mitsui & Co., Ltd., Reed Elsevier, US News & World Report, and VantagePoint Venture Partners. For more information, visit

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