SOURCE: Peace Arch Entertainment Group Inc.

September 25, 2007 03:30 ET

Peace Arch Entertainment Announces Exclusive Licensing Agreement With Distraction to Repurpose Company's Innovative Television Content

Partnership Enables Peace Arch to Further Monetize Fast-Growing Library of Film and Television Content Through Strategic International Distribution Channels

TORONTO--(Marketwire - September 25, 2007) - Peace Arch® Entertainment Group Inc. (AMEX: PAE) (TSX: PAE), an integrated global entertainment company creating critically acclaimed television, film and DVD content for worldwide distribution, today announced that Distraction Formats, a global independent resource for television format and media content, has signed an exclusive agreement for the Company's entire television format catalogue for international distribution and commercialization. The agreement is consistent with the Company's strategy to capitalize on one of the largest film and television libraries in the world through multiple distribution channels in nearly every major international market.

Distraction Formats is a leading independent format distributor whose operations include the redesign of successful television programming for use in new language and cultural markets around the globe.

"We believe that this partnership is an example of the various opportunities that Peace Arch now can take advantage of to exploit our ever-expanding library of film and television content," said John Flock, President and Chief Operating Officer of Peace Arch Entertainment. "Distraction will enable us to commercialize the innovative formats that our television divisions have created over the years. Much as the format for 'American Idol' first appeared in the U.K. and was then commercialized in the U.S., we expect Distraction to work with their international client base to create new markets for our programming."

Distraction has licensed reality and lifestyle content from Peace Arch's "The Eyes" television division, which is currently experiencing a record-setting production schedule with 47 new television episodes and three new pilots in 2007. The Eyes is a full service production and post production company based in Vancouver that is widely recognized for reality entertainment formats that include weight loss programs and home makeovers.

The television formats that Distraction has licensed include:

* "The Last 10 Pounds Boot Camp" is a program concept and format that propels women through an intense fitness and nutrition regimen to dramatically resize them in record time. Motivated by a special event (an upcoming wedding, anniversary, vacation) participants strive to transform themselves physically and mentally in just four weeks. "The Last 10 Pounds Boot Camp" is already on its second season, which is due to begin broadcasting later this month.

* "Bulging Brides" is a new and riveting comical format that is due to launch in January 2008. It is a brash take on weight loss, as the show depicts various scenarios on how to get a 'bride to be' into her undersized wedding dress. A 'Dream Team' of fitness trainers and nutritionists identify the bride's physical problem zones, the challenges she faces with her wedding dress and how to establish her goals by working with the bride over a six-week period in order to meet her target weight.

* "Love It or Lose It" is an innovative hybrid design/game show from Peace Arch Television. "Love It or Lose It" is a fun-filled interior design series that gives homeowners the opportunity to offer up a room in their home for a big-budget makeover. It ends with the ultimate choice -- "Love It" and keep the new room or "Lose It" and force the designer to tear down their masterpiece.

* "Makeover Wish" is a feel-good format that follows a $25,000 makeover dream come true for very deserving people. Nominated by friends and family for this special and once-in-a-life time opportunity, homeowners will receive the chance to have a fantastic makeover for the whole family, for one person, or the whole town.

About Distraction

Launched in 1997, Distraction is a leading independent format distributor with an extensive international client database and four exciting catalogues: Formats, Ready-to-Air, Library and Paper Formats.

This carefully selected content is combined with the relentless quest for television acumen at the forefront of the global market. Deployed throughout the world -- each member based locally in his or her territory -- its multi-lingual sales team gives Distraction the global reach required to maximize sales opportunities. Distraction works with some of the best producers and creative houses in the U.K., U.S. and other countries to provide successful and original formats in all genres, thus allowing the company to offer a truly bespoke product to broadcasters and independent producers in 60 countries worldwide. For further information on Distraction Formats, please visit:

About Peace Arch Entertainment Group Inc.

Peace Arch Entertainment produces and acquires feature films, television and home entertainment content for distribution to worldwide markets. Peace Arch owns one of the largest libraries of top quality independent feature films in the world, featuring more than 500 classic and contemporary titles. Through its subsidiary, Peace Arch Home Entertainment, Peace Arch is also one of the leading distributors of DVDs and related products in Canada. For additional information, please visit Peace Arch recently acquired Dufferin Gate Productions, one of Toronto's foremost providers of production services and facilities, and Trinity Home Entertainment, a leading distributor of independent features films in the United States.

For more investor-oriented information about Peace Arch Entertainment, visit For current stock price quotes and news, visit To view an Investor Fact Sheet, visit To read a transcript of a recent Peace Arch investor conference call or listen to an archived recording, please visit


This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's products and services in the marketplace, competitive factors, dependence upon third-party vendors, availability of capital and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

Contact Information

  • Contact:

    Roy Bodner
    Vice President Public Relations
    Peace Arch Entertainment
    (310) 776-7208
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    Financial Communications
    Trilogy Capital Partners
    Ryon Harms
    (800) 592-6067
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