SOURCE: Peace Arch Entertainment Group Inc.

September 26, 2007 13:00 ET

Peace Arch Home Entertainment Announces Acquisition of North American Distribution Rights to "The Jolly Boys' Last Stand"

Comedy Featuring Sacha Baron Cohen and Andy Serkis to Be Company's First Major U.S. DVD Release Since Acquiring Trinity Home Entertainment

TORONTO--(Marketwire - September 26, 2007) - Peace Arch Entertainment Group Inc. (AMEX: PAE) (TSX: PAE), an integrated global entertainment company creating critically acclaimed television, film and DVD content for worldwide distribution, announced today that its home entertainment division has acquired North American distribution rights to the British comedy "The Jolly Boys' Last Stand." The film features comedy sensation Sacha Baron Cohen ("Borat," TV's "Da Ali G Show") and comedian Andy Serkis ("Lord of the Rings," "King Kong").

This uniquely styled film will be Peace Arch Home Entertainment's first major U.S. DVD release since the Company purchased the California-based distributor Trinity Home Entertainment in July 2007. The U.S. and Canada release date for "The Jolly Boys' Last Stand" is November 6, 2007.

"Our ability to acquire highly sought-after third-party content to supplement our own robust production output is a key factor in our strategy for growing our direct distribution operations in North America," said John Flock, President and Chief Operating Officer of Peace Arch Entertainment. "We are now one of a very few companies outside the major studios with a proven ability to distribute films directly both theatrically and on DVD in the United States as well as in Canada."

Sacha Baron Cohen is known worldwide for creating the hilarious characters Borat and Ali G. Andy Serkis is best known for his portrayal of Gollum in the "Lord of the Rings" series, as well as his role in the Peter Jackson film "King Kong."

In "The Jolly Boys' Last Stand," London drinking buddies who call themselves The Jolly Boys devote most of their spare time to swilling beer, goofing off, and generally pursuing un-ambitious good times. But one day Spider (Serkis), the group's de facto leader, announces he's decided to marry his girlfriend. His best friend Des gets a camcorder to make a video commemorating the club's exploits before matrimony lures Spider away. Vinnie (Baron Cohen) decides to follow Spider's example and proposes to his girlfriend as well. Des wonders if he's documenting Spider's last days of bachelor freedom, or the beginning of the end of The Jolly Boys.

The film was written and directed by Christopher Payne.

Peace Arch Entertainment's expanding line up of feature films and long-form television programming includes the powerful ensemble drama "Winged Creatures," starring Kate Beckinsale, Forest Whitaker, Jennifer Hudson, Dakota Fanning, Guy Pearce and Jackie Earle Haley, and the film comedy "The Deal" from the best-selling Peter Lefcourt novel, with a cast that includes William H. Macy, Meg Ryan, LL Cool J and Elliott Gould, as well as the hit ten-part, multi-Emmy Award®-winning television series "The Tudors," starring Golden Globe® Award-winning actor Jonathan Rhys Meyers, which premiered to record audiences on Showtime in the U.S. in April.

Other titles in Peace Arch's growing line up of theatrical films include the drama "Chapter 27," starring Jared Leto and Lindsay Lohan; the award-winning "Delirious," starring Steve Buscemi, Michael Pitt, Alison Lohman, Gina Gershon and Elvis Costello, with both films enjoying premieres at the 2007 Sundance Film Festival; and the romantic comedy "Watching the Detectives," starring Lucy Liu and Cillian Murphy, which world premiered at the 2007 Tribeca Film Festival in New York City.

About Peace Arch Entertainment Group Inc.

Peace Arch Entertainment produces and acquires feature films, television and home entertainment content for distribution to worldwide markets. Peace Arch owns one of the largest libraries of top quality independent feature films in the world, featuring more than 500 classic and contemporary titles. Through its subsidiary, Peace Arch Home Entertainment, Peace Arch is also one of the leading distributors of DVDs and related products in Canada. For additional information, please visit Peace Arch recently acquired Dufferin Gate Productions, one of Toronto's foremost providers of production services and facilities, and Trinity Home Entertainment, a leading distributor of independent features films in the United States.

For more investor-oriented information about Peace Arch Entertainment, visit For current stock price quotes and news, visit To view an Investor Fact Sheet, visit To read a transcript of a recent Peace Arch investor conference call or listen to an archived recording, please visit


This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's products and services in the marketplace, competitive factors, dependence upon third-party vendors, availability of capital and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

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