SOURCE: Peace Arch Entertainment Group Inc.

September 22, 2006 06:30 ET

Peace Arch Signs Licensing Agreement for Exclusive Distribution of Two Popular Animated Series With Amberwood Productions

Company's kaBOOM! Division Continues Validation of Business Model With DVD Distribution Rights in Canada

TORONTO -- (MARKET WIRE) -- September 22, 2006 -- Peace Arch Entertainment Group Inc. (AMEX: PAE) (TSX: PAE), a rapidly emerging, vertically integrated film and television company, has announced that the Company's kaBOOM! Entertainment division has acquired the Canadian distribution rights to two animation titles from Amberwood Productions.

kaBOOM! signed a seven-year licensing agreement with Ottawa-based Amberwood Productions for the exclusive DVD distribution rights in Canada for the popular pre-school TV series, "The Secret World of Benjamin Bear" and the animated version of the Christmas classic "The Nutcracker Prince."

"The DVD market in Canada for children's entertainment continues to grow each year," said Berry Meyerowitz, President of kaBOOM! Entertainment. "kaBOOM! has been a leader in this market for many years and these two great titles position us with high quality 'evergreen' content that will continue to be exploited for many years."

"The Secret World of Benjamin Bear" is an animated pre-school television series commissioned by and currently airing on The Family Channel. In 2D animation, the series consists of thirty-nine half-hour programs that will be launched on DVD in early 2007. The property is currently being distributed in the U.S. by Genius Products and has been licensed in more than 65 territories worldwide.

Jonathan Wiseman, Director of Sales & Marketing at Amberwood, says, "This is a very meaningful deal for us. kaBOOM! has a proven track record for DVD distribution in Canada and will be the perfect home for both 'Benjamin' and 'The Nutcracker Prince.'"

"The Nutcracker Prince" (1990), which stars the voices of Kiefer Sutherland, Peter O'Toole and Phyllis Diller, won the Young Artist Award for Most Entertaining Family Youth Motion Picture in the Animation category. "It was released theatrically worldwide in 1990, and was previously released through Warner Home Video on VHS and DVD. The DVD will be released on December 5, 2006 (running time is 68 minutes).

kaBOOM! Entertainment Inc., a Peace Arch Entertainment Group(r) Company, is one of the leading independent home entertainment studios in Canada. Since 1996 it has been providing a full range of services relating to the sales, marketing, licensing and distribution of DVDs and ancillary merchandise. It distributes sell-through and rental programming across a wide variety of genres, including children's, television, special interest and live-action feature films.

About Peace Arch Entertainment Group Inc.

Peace Arch Entertainment produces and acquires feature film and television programs for distribution to worldwide markets. Its Peace Arch Films division markets and licenses theatrical films oriented towards the major international film festivals such as Cannes, Venice and Toronto. The Company's Archetype Film label focuses on projects in the horror, thriller and action genres. Peace Arch Television specializes in the licensing of the Company's own productions and third party projects to Canadian and international broadcasters, cable and satellite companies. Peace Arch Home Entertainment, under the kaBOOM! Entertainment Inc. banner, is one of the leading distributors of DVDs and related products in Canada. Peace Arch recently entered into an agreement with Castle Hill Productions and Dream LLC to acquire their library of more than 500 classic, contemporary and genre films, which is expected to supplement Peace Arch's own annual output of more than two dozen new feature films and long form television programs. For additional information, please visit For more investor oriented information about Peace Arch Entertainment, visit For current stock price quotes and news, visit To view an Investor Fact Sheet, visit To read a transcript of a recent Peace Arch investor conference call, or listen to an archived recording, please visit

Forward-Looking Statements

This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's products and services in the marketplace, competitive factors, dependence upon third-party vendors, availability of capital and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

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