SOURCE: Peace Arch Entertainment Group Inc.

August 30, 2006 06:30 ET

Peace Arch's Home Entertainment Division kaBOOM! Acquires Distribution Rights to High-Profile Titles

Titles Include Award-Winning Family Film "An Angel for May" and "Don Cherry 18," Newest Addition to Best Selling Sports Video Franchise

TORONTO -- (MARKET WIRE) -- August 30, 2006 -- Peace Arch Entertainment Group Inc. (AMEX: PAE) (TSX: PAE), announced that its kaBOOM! home entertainment division has signed agreements for distribution rights for the popular hockey compilation video "Don Cherry 18" and acclaimed film "An Angel For May," further expanding its product pipeline in sports and family programming.

Hockey compilation video Don Cherry 18 is the latest in the franchise hosted by Canadian sports and entertainment icon Don Cherry. In 1989 Don Cherry released his first hockey compilation video which subsequently became the best selling sports video franchise in Canadian history. To date the franchise has sold over two million units and continues to be one of the most sought after gift items for the holiday season.

"These agreements demonstrate kaBOOM!'s commitment to identifying and distributing top-selling and first-quality programming. We are thrilled to be working with the Cherrys on this great brand. Don Cherry is a true Canadian legend and we intend to make sure that the DVD will be available nationwide as it is a must-have for hockey fans of all ages," said Berry Meyerowitz, president of kaBOOM! Entertainment Inc.

"Don and I are really excited about two new partnerships on this project. Along with the CBC's Hockey Night in Canada, we are thrilled that kaBOOM! is part of the team. kaBOOM!'s passion for the brand and plans for making sure that this title is at the top of the gift list for all hockey fans has made them a great partner for our franchise," stated Timothy Cherry, President of TPC Inc.

Don Cherry 18 will feature highlights from the 2005-2006 NHL season, plus commentary on the 2006 Stanley Cup Playoffs. This season, for the first time, Don Cherry and the Canadian Broadcasting Corporation's Hockey Night in Canada have teamed up to present the greatest hockey footage from "The New NHL." Back by popular demand are highlights from one of the most watched programs in Canada - Coach's Corner, hosted by Don Cherry and Ron McLean, the highly popular segment seen on the Hockey Night in Canada. The video will be available for sale on November 14, 2006.

Don Cherry coached the NHL's Boston Bruins from 1974-1979, guiding them to two straight Stanley Cup Finals. After his coaching tenure, Mr. Cherry appeared on a segment called Coach's Corner with Dave Hodge in 1980 and soon became a legend as fans tuned into his straight-talking sermons on everything from hockey to politics. In 2004, he was named one of the Top 10 "Greatest Canadians" by a CBC poll, and last year was voted Canada's "Most Beautiful Mind" in a poll by the National Post.

kaBOOM!'s exclusive agreement with London-based Portman Film & Television provides Canadian home entertainment rights to "An Angel For May," starring Academy Award© and Golden Globe-nominated actor Tom Wilkinson. Portman Film & TV is a leading UK-based distributor of film and television programming for the international market.

"An Angel For May" was nominated for an International Emmy Award for Children and Young People. The film was the winner of the Children's Jury Award at the Vienna Children's Film Festival, and has screened at numerous international film festivals including Rio de Janeiro International Film Festival and Chicago International Children's Film Festival.

The film's producer-director Harley Cokeliss won Finland's Oulu International Children's Film Festival Starboy Award for his work on "An Angel For May." Based on the award-winning book by Melvyn Burgess, the film will be released in English and French in first quarter 2007.

About kaBOOM! Entertainment Inc.

kaBOOM! Entertainment Inc., a Peace Arch Entertainment Group® Company, is one of the leading independent home entertainment studios in Canada. Since 1996 it has been providing a full range of services relating to the sales, marketing, licensing and distribution of DVDs and ancillary merchandise. It distributes sell-through and rental programming across a wide variety of genres, including children's, television, special interest and live-action feature films.

About Peace Arch Entertainment Group Inc.

Peace Arch Entertainment Group Inc. is a leading independent producer and distributor of motion pictures, television programming and home entertainment content. The Company's Peace Arch Films division markets and licenses feature films intended for worldwide theatrical release through third party distributors, while its Archetype Films division focuses on DVD and television premieres in the horror, thriller, science fiction and action genres. Peace Arch Television licenses the company's in-house productions and projects acquired from other producers to U.S., Canadian and international broadcasters, cable and satellite companies. Peace Arch Home Entertainment, under the kaBOOM! Entertainment Inc. banner, is one of the leading distributors of DVDs and related products in Canada. Peace Arch recently entered into an agreement to acquire the 500+ title film library of Castle Hill Productions and Dream LLC, which is expected to provide a valuable source of recurring revenue and a foundation for the growth of the Company's core Motion Picture, Television and Home Entertainment businesses. For additional information, please visit www.peacearch.com. For more investor oriented information about Peace Arch Entertainment, visit http://www.trilogy-capital.com/tcp/peace-arch/. For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/peace-arch/quote.html.

To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/peace-arch/factsheet.html. To read a transcript of a recent Peace Arch investor conference call, or listen to an archived recording, please visit http://www.trilogy-capital.com/tcp/peace-arch/conference.html.

Contact Information

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