SOURCE: Peanut Labs

December 12, 2007 08:00 ET

Peanut Labs Executive Appointed to Advertising Research Foundation's Online Research Quality Council

SAN FRANCISCO, CA--(Marketwire - December 12, 2007) - Peanut Labs, Inc., provider of advanced market research services and developer of Sample3.0, today announced that chief operating officer Ali A. Moiz has been appointed to the Advertising Research Foundation's (ARF) Online Research Quality Council. The Council seeks to improve the accountability of online research and to set standards and guidelines for research suppliers and buyers.

Specifically, Moiz will be a member of the Council's Quality Metrics Committee, which focuses on defining consistent metrics for assessing the quality of information derived from online research.

As part of the committee, Moiz will leverage his experience from Peanut Labs, where he manages the research-technology business unit, liaisons with partners and industry organizations and oversees the development of original research and patents. Before Peanut Labs, Ali co-founded Xuqa, a social network with more than 1.5 million members.

About Peanut Labs

Peanut Labs is changing the way online market research is accessed and delivered, providing unparalleled access to millions of 13-25 year olds that comprise today's Gen Y audience. Developer of Sample3.0, the Peanut Labs sample methodology taps into more than 70 social networks including MySpace, Facebook, and Google Open Social. Sample3.0 is quickly becoming the online sampling methodology of choice by leading marketing research firms. More information about Peanut Labs and Sample3.0 can be found at

Contact Information

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    SHIFT Communications
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