SOURCE: Peanut Labs

August 11, 2008 08:00 ET

Peanut Labs Named Fast Company 2008 Fast 50 Reader Favorite as One of World's Most Innovative Companies

Peanut Labs Joins Salesforce.com, FedEx and ZipCar on List of Industry Innovators

SAN FRANCISCO, CA--(Marketwire - August 11, 2008) - Peanut Labs Inc., provider of the largest Gen-Y sample for online market research, today announced that Fast Company Magazine has listed Peanut Labs as number thirty-one on the 2008 list of Fast 50 Reader Favorites.

Chosen by the readers annually, the Fast Company Fast 50 Reader Favorites honor innovative companies that are reinventing the rules in their respective industries taking business to new creative heights. Occupying the thirty-first position on the list, Peanut Labs joins heavy-hitters like Salesforce.com, FedEx and ZipCar, as well as rising stars like the Rubicon Project and BlogHer. With this recognition, Peanut Labs has become the first market research company to ever win this award.

As an up and coming pioneer in the research industry, Peanut Labs' innovation has immediately won over 400 research clients and more than 30 Fortune-500 companies in achieving high-quality and timely consumer research across highly segmented demographics on social networks. By developing a ground-breaking technology to control data quality, OptimusID, marketers and advertisers can breathe easy knowing they have uninhibited access to insights of key demographics, without the frustrations of survey fraud that until now has dragged research quality down.

This is the second award Peanut Labs has received for its innovation in 2008. In April, Peanut Labs' chief operating officer, Ali Moiz, was selected by the Advertising Research Foundation (ARF) as winner of 2008's ARF Great Mind Award. As the winner of the Silver Award in the "Innovation" category, Moiz was recognized by one of the industry's highest-regarded group of research individuals for developing the most innovative research methodologies, theories, services or solutions.

To see the complete list of the Fast Company Fast 50 Reader Favorites, please visit: http://www.fastcompany.com/articles/2008/07/fast-50-reader-favorites.html

About Peanut Labs

Peanut Labs is changing the way online market research is accessed and delivered, providing unparalleled access to millions of 13-25 year olds that comprise today's Gen Y audience. Developer of Sample3.0, the Peanut Labs sample methodology taps into more than 70 social networks including MySpace, Facebook, and Google Open Social. Sample3.0 is quickly becoming the online sampling methodology of choice by leading marketing research firms. More information about Peanut Labs and Sample3.0 can be found at www.peanutlabs.com.

Contact Information

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    SHIFT Communications
    415-591-8428
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