SOURCE: Peanut Labs

August 06, 2008 08:00 ET

Peanut Labs Provides Monetization Means for Social Networks and Applications With $2.5 Million Paid to Partners in Past Year

Next Twelve Months Will Bring More Than $5 Million to Publishing Partners to Raise Overall Partner Revenue to $7.5 Million in First Two Years

SAN FRANCISCO, CA--(Marketwire - August 6, 2008) - Peanut Labs, provider of unmatched Gen-Y sample for market researchers, announced today that it has paid out $2.5 million to its network partners over the past year and expects to pay out some $5 million in the coming year. Peanut Labs provides respondents for conducting market research through its sampling methodology integrated into more than 70 social networks and social applications, including MySpace, Facebook, and Google OpenSocial. Social networks and applications rely on Peanut Labs for an additional monetization stream as online advertising struggles to generate revenues.

A wide variety of publishers and applications have benefited from the additional, incremental revenues that Peanut Labs has generated for them, ranging from social applications like Fluff Friends, Oregon Trail or Makemebabies to blogging sites like LiveJournal and Xanga to gaming sites like Acclaim, Backstage Technologies or Ijji. Publishers experience payout rates from market research that tend to be many multiples higher than revenues generated by online ads.

"Peanut Labs surveys have fit seamlessly into our 'Scratch and Win' and 'Pull Tabs' applications as our users have appreciated interacting with surveys to earn additional tokens for our apps," says Marc Dugas, manager of Backstage Technologies, maker of casual games for social networks. "Our partnership has meant an important source of revenues, enabling us to continue using casual games to increase fundraising and awareness for charities and non-profits."

According to a recent Peanut Labs survey, social application use amongst 13-25 year olds has continued to rise, while banner advertising that social networks rely on for revenues is struggling to inspire clicks, with 52 percent of young Americans surveyed saying they would never or rarely click on ads in social networks. As social applications and networks continue to incorporate alternative means of generating incremental revenue beyond ads, market research will continue to pay partner revenues, building up to $5 million in the coming year.

"Our partnership has proven beneficial for both our gamer community and Acclaim itself," said Howard Marks, Chief Executive Officer at Acclaim Games. "Peanut Labs has allowed us to engage young gamers for their coveted market research feedback, while allowing them to acquire Acclaim Coins for new in-game items to continually enhance their Acclaim experience."

"Our recent survey indicates that Gen-Y is truly enjoying social applications, regardless of publishers' monetization challenges," said Murtaza Hussain, chief executive officer of Peanut Labs. "These publishers have begun to realize that Peanut Labs is unique in that we are one of the few companies to offer them revenue streams for social networks and applications to monetize social network users."

About Peanut Labs

Peanut Labs is changing the way online market research is accessed and delivered, providing unparalleled access to millions of 13-25 year olds that comprise today's Gen Y audience. Developer of Sample3.0, the Peanut Labs sample methodology taps into more than 70 social networks including MySpace, Facebook, and Google OpenSocial. Sample3.0 is quickly becoming the online sampling methodology of choice by leading marketing research firms. More information about Peanut Labs and Sample3.0 can be found at

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