SOURCE: Peanut Labs

Peanut Labs

February 04, 2010 13:36 ET

Peanut Labs to Donate 10 Percent of February Profits to Haiti Earthquake Relief

New Initiative, 'Sample for Haiti,' Aims to Reach $25,000 in Disaster Relief Funds

SAN FRANCISCO, CA--(Marketwire - February 4, 2010) - Peanut Labs, leading provider of social media sample for market research, recently announced a new initiative to help the victims of last month's magnitude-7.0 earthquake just west of Port-au-Prince.

Throughout the month of February, Peanut Labs will be donating 10 percent of all profits generated from new and existing client sales to the American Red Cross Haiti earthquake relief effort. The company hopes to raise a total of $25,000 via its new campaign, Sample for Haiti.

"We would like to think of the initiative as one similar to that of General Mills' Pink Together campaign," said Sean Case, senior vice president of Peanut Labs. "Over the past several years, General Mills has contributed millions of dollars to Susan G. Komen for the Cure, which features participation by several company brands including Cheerios and Yoplait. Our goal is to raise a total of $25,000 throughout the month of February for the American Red Cross by providing social media sample for market research."

Funds raised during the month of February will be sent to the American Red Cross Haiti earthquake relief, an outreach effort to provide food, water, field hospitals, emotional support, telecommunications and sanitation facilities to the people of the capital and its surrounding cities. Additionally, the organization is helping to restore links between the families impacted by last week's devastating earthquake. Donations will be provided on behalf of each client -- new and existing non-contract -- that purchases sample throughout the month of February.

"We want the market research community to know that there are ways that organizations can get involved and help out," Case said. "Our hope is that this initiative will inspire others within the industry to take action and demonstrate that our community cares about what happens in other parts of the world, particularly those affected by this catastrophic event."

The American Red Cross has been leveraging social media to continuously post updates about Haiti relief efforts on its Facebook page and Twitter account. A recent tweet stated that the American Red Cross has so far spent or committed 67 million dollars to meet the most urgent needs of earthquake survivors in Haiti.

About Peanut Labs

Peanut Labs is changing the way the world conducts online market research. With its social media sample, Peanut Labs enables online market researchers to make informed decisions based on quality data through its advanced recruiting methodology and partnerships with over 200 leading online social networking applications and communities. Peanut Labs is based in San Francisco with offices in Seattle and New York City. The company was founded in July 2007 and is privately held. For more information, visit

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