SOURCE: The Pedowitz Group

April 21, 2010 08:30 ET

The Pedowitz Group and Brainshark to Co-Present at MassTech Leadership Council Breakfast Seminar April 29, 2010

Selling 2.0: How Technology Is Shifting Power to the Buyer -- Successful Strategies to Reestablish Control

ATLANTA, GA--(Marketwire - April 21, 2010) -  Debbie Qaqish, Chief Revenue Officer and Principal Partner of the Pedowitz Group will discuss the impact of these changes and share examples of how companies are implementing a "Selling 2.0" strategy.

Edwin Thompson, Director of Marketing Programs at Brainshark will join Debbie to discuss how they have addressed the Selling 2.0 challenge and significantly enhanced their sales process.


Selling 2.0: How Technology is Shifting Power to the Buyer -- Successful Strategies to Reestablish Control
Thursday, April 29, 2010 8:30-10:30am
Location: IBM, 404 Wyman Street, North Entrance, Waltham 02451

About The Massachusetts Technology Leadership Council
Formed by the powerful combination of Mass Software Council and New England Business and Technology Association, Inc., the organization is dedicated to fostering entrepreneurship and promoting the success of companies that develop and deploy technology across industry sectors.

About The Pedowitz Group
The Pedowitz Group is one of America's fastest growing full service demand generation agencies focused on delivering marketing and sales automation solutions that drive sustainable revenue and return on investment for global clients. They enable clients to create and execute demand generation strategies and tactics that get results. Services include strategy, program design, system selection, implementation, integration, creative services and outsourced demand generation. The Pedowitz Group is the largest and most experienced partner for the leading marketing automation vendors, including Eloqua, Marketo and Genius. Customers include such industry leaders as Intel, Comcast, Deutsche Bank and Palace Sports and Entertainment. For more information on how they can help you make a significant and measurable contribution to your company's growth, visit

About Brainshark, Inc.
Brainshark is the leader in on-demand presentations, transforming static business content into high-impact communications. Delivered via Software-as-a-Service (SaaS), Brainshark enables audiences to access and engage with business content when and how they want. More than 1,100 companies -- including a third of the Fortune 100 -- rely on Brainshark software and services to help sales, marketing, training, and HR experts cost-effectively deliver measurable results. In addition, organizations and individuals use the myBrainshark site to create, share and track multimedia presentations for free. For more information on these offerings, visit

Contact Information

  • Media Contact:
    Scott Benedetti
    Director, Demand Generation
    The Pedowitz Group