SOURCE: Peer39


April 09, 2010 08:30 ET

Peer39 Appoints Andy Ellenthal as Chief Executive Officer

Recognized Industry Leader to Drive Continued Innovation and Growth in the Semantic Advertising Space

NEW YORK, NY--(Marketwire - April 9, 2010) -  Peer39 today announced it has named Andy Ellenthal as chief executive officer. Ellenthal will lead the online semantic advertising company's efforts to accelerate business growth and further innovate in the online advertising space. In addition, Peer39 Founder Amiad Solomon will be named President of the Company, and will concentrate his efforts on business development, product innovation and strategic initiatives.

Semantic advertising increases the value of online content by understanding meaning and sentiment, and matches the most relevant ad to the page. Using Peer39's patented algorithms, publishers, ad exchanges and buying platforms can classify the true meaning of written language at lightning speed. Peer39 now helps semantically target thousands of ads every second.

"Peer39 is widely recognized as the inventor and market leader in semantic advertising. We're delighted that Andy's vast experience, coupled with his success scaling innovative advertising technology companies, will accelerate Peer39's ascension as the industry standard," said Solomon. "Andy has a track record of scaling companies in the online advertising space and will be a tremendous asset as we achieve the next level of market dominance for Peer39."

Ellenthal brings a combination of media sales, technological savvy and creativity to Peer39. He previously served as the CEO of quadrantONE, a joint venture of four major media companies focused on selling online advertising. Ellenthal has also held positions such as SVP of Sales at PointRoll, the leading provider of rich media marketing services, and a number of senior sales management roles at DoubleClick, the largest internet ad serving company.

"Peer39 has a tremendous opportunity to innovate the industry through the use of semantics. It's an exciting time to join the Company and help capitalize on the growing online market," said Ellenthal. "The online advertising space has just begun to see the positive advantages of implementing semantics into an online strategy and I look forward to driving the Company and further setting up Peer39 as the semantic targeting standard in the industry."

Peer39's semantic technology helps publishers, networks and exchanges boost ROI by leveraging semantic targeting capabilities while protecting advertiser brands in real time.

About Peer39

Peer39 is recognized as the global leader in semantic advertising technology. The Company helps networks and exchanges, agencies, premium publishers and emerging advertising platforms boost ROI by leveraging semantic targeting capabilities while protecting advertiser brands in real time. Using natural language processing and machine learning, Peer39's patented algorithms increase the value of online content by understanding meaning and sentiment, and match the most relevant ad to the page. The Company was founded in early 2006 by engineers, scientists and entrepreneurs from leading internet companies and academic research centers. Headquartered in New York City, Peer39 maintains a research and development center in Israel. Peer39 Labs conducts primary research in semantic web technologies resulting in a number of patents covering its technology and business practices.

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